Dentsu Announces February 25 Launch of the "Hello! Japan" Entertainment TV Channel in Singapore

  Dentsu Announces February 25 Launch of the "Hello! Japan" Entertainment TV
  Channel in Singapore

 —Service will be expanded to 10 other countries in the Asia Pacific region—

Business Wire

TOKYO -- February 20, 2013

Dentsu Inc. (TOKYO: 4324)(ISIN: JP3551520004)(President & CEO: Tadashi Ishii;
Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that
"Hello! Japan," a new international entertainment TV channel with popular
Japanese content, will be launched in Singapore by J Food & Culture TV Pte.
Ltd. (Head Office: Singapore; hereinafter "JFCTV") on February 25. In addition
to Dentsu, JFCTV investors include Nippon Television Network Corporation, TV
Asahi Corporation, Tokyo Broadcasting System Holdings, TV TOKYO Holdings
Corporation, Singapore Media Alliance Pte., Ltd., Imagica Robot Holdings Inc.,
Hokkaido Television Broadcasting and Shogakukan-Shueisha Productions Co., Ltd.

After its debut in Singapore, Hello! Japan will be distributed to ten other
countries and territories in the Asia Pacific region: Indonesia, the
Philippines, Hong Kong, Malaysia, Thailand, Australia, Vietnam, India, Korea
and Taiwan.

Emerging markets in the ASEAN region are showing remarkable economic growth,
and countries outside the region that are aiming to enter this marketplace are
focusing on ways to increase their presence in the region in order to boost
the brand image of their corporations as well as the number of travelers
coming into their countries. The export of broadcast content is regarded as a
strategic move to promote awareness and understanding of a culture which can
increase the degree of positive feelings toward that country. In the midst of
intensifying competition, Japan must continue to provide high-quality,
versatile content to the global marketplace.

The Japanese content currently being broadcast around the world is either
content purchased individually by overseas broadcasting stations or the NHK
World TV (English) and NHK World Premium (Japanese) programs. There are,
however, no channels broadcasting over a wide area that have a Japanese
company or companies at their core. Against such a backdrop, Dentsu and the
JFCTV investors launched this project to both increase the market for Japanese
content and enhance the presence of Japan in other countries. This is the
first time that several media content companies in Japan have collaborated to
integrate and edit content for distribution overseas.

Moreover, the establishment of a comprehensive entertainment TV channel by a
Japanese company to deliver variety and music programs to audiences overseas
is expected to provide logistical support for Japanese companies as they
accelerate their globalization. Television commercials and events that are
linked to program content, for example, can be used to increase the
synergistic effects of advertising communications.

An outline of the Hello! Japan channel and profile of JFCTV are provided
below.

                             
Outline of Hello! Japan
Start of Broadcasting:         February 25, 2013
Broadcasting Area:             Singapore
                               Via one of StarHub CATV's complimentary
Distribution Method:           channels (Channel 149). StarHub can reach
                               570,000 households, around 50% of the total
                               households in Singapore.
Target Audience:               All local residents
Broadcasting Format:           English subtitles on original programming
Broadcasting Hours:            24 hours
Screening of Advertisements:   Yes
                               Animated content, variety, drama, music,
Programs:                      movies, travel, food, information, sports,
                               other

Profile of J Food & Culture TV Pte. Ltd.
Company Name:                  J Food & Culture TV Pte. Ltd.
Head Office:                   177 River Valley Rd. #05-11, Singapore 179030
Date of Establishment:         April 25, 2011
Capital:                       S$10,499,600 (as of February 25, 2013)
Representative:                Mikio Mori, Director, CEO
Number of Employees:           7
                               Production of programs, provision of channels
                               and sharing Japan-related content via cable,
Business Description:          satellite and other distribution media in
                               Singapore and other countries in the Asia
                               Pacific region
                               

About Dentsu Inc.

Founded in 1901, Dentsu Inc. has held the position of the world's largest
single-brand agency for 40 years. Through its unique "Integrated Communication
Design" approach, Dentsu offers multinational clients the most comprehensive
range of advertising and marketing services in the industry. While continuing
to pursue innovation in the digital arena, Dentsu is active in the production
and marketing of sports, movies, anime and other entertainment content on a
global scale. The Dentsu Group has more than 6,000 clients and around 22,000
employees worldwide.

Dentsu News: http://www.dentsu.com/news/index.html
Dentsu Inc.: http://www.dentsu.com/index.html

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Contact:

Dentsu Inc.
Shusaku Kannan, (813) 6216-8042
Senior Manager
Corporate Communications Division
s.kannan@dentsu.co.jp
 
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