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MWC Preview: Are Women the Answer to Mobile Payments Adoption?

  MWC Preview: Are Women the Answer to Mobile Payments Adoption?

Morning Brew provides sneak peak at MasterCard cashless technology on display
   at Mobile World Congress; ChipChick.com’s Helena Stone gives the female
                                 perspective

     Tweet this News: Women may hold key to #MobilePayments adoption says
  @Chip_Chick on #MAMorningBrew http://bit.ly/XnYvI0 -> a MC #MWC13 preview
                                 #MWCashless

Business Wire

PURCHASE, N.Y. -- February 20, 2013

The mobile payments industry is buzzing over Mobile World Congress – the
world’s premier mobile industry event. As industry experts forecast the  major
trends coming out of the event, MasterCard (NYSE:MA) is gearing up with a
special Morning Brew segment. Today’s episode of the Brew provides a
sneak-peek of the innovation that will be on display at the MasterCard booth.
Additionally, ChipChick.com’s Helena Stone stops by to chat about her
predictions for the mobile payments space as well as share the female
perspective on technology. The MasterCard Cashless Conversations blog is also
in full pre-MWC swing with its “Mobile Payments Check-in with Industry
Influencers” series; a blog series dedicated to all things mobile payments
highlighting perspectives from MasterCard partners, industry analysts,
reporters, and other mobile payment influencers.

Nicole Ward of MasterCard's Morning Brew sits down with Chip Chick editor in
chief Helena Stone to d ...

Nicole Ward of MasterCard's Morning Brew sits down with Chip Chick editor in
chief Helena Stone to discuss mobile payments and cashless technologies ahead
of this year's Mobile World Congress. (Photo: Business Wire)

To join in the dialogue, be sure to follow the Cashless Conversations blog and
@MasterCardNews #MWCashless for updates.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com,  is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest
news.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130220005937/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50570086&lang=en

Contact:

MasterCard
Jennifer Stalzer, 914-249-5325
Jennifer_Stalzer@mastercard.com