Sony Music Entertainment Inks Strategic Partnership Deal With BandMerch for North American Retail Merchandising Rights

 Sony Music Entertainment Inks Strategic Partnership Deal With BandMerch for
                  North American Retail Merchandising Rights

PR Newswire

LAS VEGAS, Feb. 20, 2013

LAS VEGAS, Feb. 20, 2013 /PRNewswire/ -- Sony Music Entertainment has entered
into a strategic partnership agreement with BandMerch, the world's leading
name in music merchandising, to expand and develop SME's merchandising
programs in the North American retail market. The announcement was made today
at the MAGIC Market Weekconvention in Las Vegas.

Through the new agreement, SME and BandMerch will build and expand The Thread
Shop, the highly successful merchandising program which Sony Music has created
for artists on the company's roster. Together, SME, The Thread Shop and
BandMerch will harness the iconic power of SME artists and music through
merchandise that utilizes the name, likeness, images, graphics and logos of a
selection of Sony Music's superstars as well as cult favorites and new
emerging talents. Product categories including t-shirts, fashion tops,
hoodies, hats, jewelry, accessories and more will be developed by BandMerch
for sale in the retail market with potential live event merchandising on the

"We take pride in our ability to build lasting lifestyle entertainment brands
and are thrilled at the opportunities that our new partnership with Sony
Music, one of the largest music companies in the world, creates," said Joseph
Bongiovi, President, BandMerch. "As Sony Music continues to aggressively
produce new properties across all genres of music, we look forward to working
with them to produce innovative product lines that combine imaginative design,
quality merchandise and cutting edge technology to further expand and connect
their artists and fans."

"Over the last two years, The Thread Shop has grown organically, earning the
trust of artists and managers interested in extending their brands while
providing music fans unique access to the iconography and memorabilia of the
greatest artists in music. Our new strategic alliance with BandMerch will
bring the business to the next level, allowing us to continue to create top
quality merchandise on the behalf of our artists while broadening our reach
and connecting to new fans around the world," said Mathew Vlasic, Vice
President, The Thread Shop, Sony Music Entertainment.

About BandMerch, LLC

BandMerch, LLC was founded in 2000 and is a subsidiary of AEG Live.
Headquartered in Los Angeles, CA, the company works collaboratively with each
client to build product lines that not only connect them to their fans but
facilitates the expansion of their fan base. BandMerch's mission is to create
imaginative designs, produce quality innovative products, distribute globally
at live events, online, and through retail, and provide top-tier service to
our clients and their fans. For more information, visit

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current
roster that includes a broad array of both local artists and international
superstars. The company boasts a vast catalog that comprises some of the most
important recordings in history. It is home to premier record labels
representing music from every genre, including Arista Nashville, Beach Street
Records, Bystorm Entertainment, Columbia Nashville, Columbia Records,Day
1,Epic Records, Essential Records, Flicker Records,Kemosabe Records, Legacy
Recordings,MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA
Records, Reunion Records,Roc Nation,Sony Classical, Sony Music Latin, Star
Time International, Syco Music, Vested in Culture and Volcano. Sony Music
Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Media Contact:
For BandMerch: Hannah Kampf For Sony Music: Tom Cording
(424) 279-8801              (212) 833-4448


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