Lattice Semiconductor Names Mark Wadlington Corporate Vice President of World Wide Sales

Lattice Semiconductor Names Mark Wadlington Corporate Vice President of World 
Wide Sales 
Former Xilinx, LSI Logic Exec Brings Deep Knowledge of Evolving ASIC,
FPGA Markets 
SAN JOSE, CA -- (Marketwire) -- 02/20/13 --  Lattice Semiconductor
Corporation (NASDAQ: LSCC) today announced that Mark Wadlington has
joined the company as Corporate Vice President of World Wide Sales.
Leveraging his more than two decades of sales management experience
at major FPGA and ASIC vendors, Mark will lead all aspects of
Lattice's sales efforts, including the direct sales force, field
application engineering, distribution, and sales development. He will
report directly to President and CEO, Darin Billerbeck.  
Mark comes to Lattice with ample global sales leadership experience.
He has led networks of sales personnel, customer engineering groups,
and distributors. Mark has also managed the development of
comprehensive sales strategies, plans, and processes for specific
products groups and strategic accounts.  
His decades of experience selling FPGAs, ASICs, and ASSPs dovetails
with Lattice's recent product development focus on low density and
ultra-low density FPGAs and gives Mark unique insight into the
competitive environment Lattice faces. Moreover, Mark brings
extensive experience selling into Lattice's target vertical markets
including communications, consumer and computing products. 
"As Lattice continues to focus in areas where we can differentiate
with our low power, low cost, affordable innovation and ease-of-use
products, we are adding world class talent with industry-leading
experience to strengthen our team," said Darin Billerbeck Lattice
President and CEO. "Mark brings a wealth of industry experience and
specific knowledge to help us dominate in the ultra-low and low
density FGPA markets." 
History of Sales Success
 Before joining Lattice, Mark served as Vice
President of Worldwide Sales at Applied Micro Circuits Corporation
(AMCC), a developer of embedded processors and data transport ICs.
Prior to AMCC, Mark was Vice President of Americas' Sales for FPGA
vendor Xilinx. Previously, he worked as Vice President of Worldwide
MCP (media communications processor) Sales at NVIDIA.  
Mark's experience in sales management began at LSI Logic where he
held several senior pos
itions during his 21-year tenure. Most
recently he served as LSI's Vice President of Worldwide Semiconductor
Sales. During his earlier years at LSI he also worked as Vice
President of North American Sales and Vice President and General
Manager of the Asia Pacific region. 
Mark holds a bachelor of science in electronic engineering technology
from the Ohio Institute of Technology. 
About Lattice Semiconductor
 Lattice is a service-driven developer of
innovative low cost, low power programmable design solutions. For
more information about how our FPGA, CPLD and programmable power
management devices help our customers unlock their innovation, visit You can also follow us via Twitter, Facebook, or
Lattice Semiconductor Corporation, Lattice (& design), L (& design),
and specific product designations are either registered trademarks or
trademarks of Lattice Semiconductor Corporation or its subsidiaries
in the United States and/or other countries. 
GENERAL NOTICE: Other product names used in this publication are for
identification purposes only and may be trademarks of their
respective holders. 
For more information contact:
Matthew Quint
Corporate Communications Manager
Lattice Semiconductor Corporation
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