Watch Live

Tweet TWEET

NASCAR Gives UPS the Green Flag in 2013

  NASCAR Gives UPS the Green Flag in 2013

      The Official Logistics Provider of NASCAR Introduces Environmental
        Enhancements to Its Trackside Pick-up and Delivery Operations

Business Wire

ATLANTA -- February 20, 2013

NASCAR gives UPS (NYSE: UPS) the green flag in sustainability as it upgrades
its Trackside Services operation for the 2013 racing season. This “best
practice” aims to reduce environmental impacts and create a model for other
racing teams and sponsors to leverage in their own sustainability efforts by
reducing emissions and optimizing power generation with state-of-the-art solar
power.

The new sustainable-energy version of the mini UPS Trackside Services Package
Car runs on solar powe ...

The new sustainable-energy version of the mini UPS Trackside Services Package
Car runs on solar power energy derived from its Suniva(R) roof panels. The UPS
Package Car provides critical behind-the-scenes pick-up and delivery services
for race teams, sponsors, racing officials and vendors at every NASCAR Sprint
Cup Series event throughout the season. Credit: Alexis Gilbert/ Just Marketing
International (JMI)

UPS became an official NASCAR partner in 2000 and has provided critical
behind-the-scenes pick-up and delivery services for race teams, sponsors,
racing officials, vendors and news media at NASCAR Sprint Cup Series® events
across the country. Throughout the 2012 season, UPS began developing plans to
further reduce the environmental impact of its Trackside Services operation
that serve as an example of improved efficiency to drive superior
environmental performance throughout the sport.

Beginning with this season’s opening events at Daytona International Speedway,
UPS Trackside Services will operate with a truck equipped with a diesel
exhaust fluid (D.E.F.) system used to reduce exhaust particulate matter.
Additionally, the service trailer has been outfitted with high-tech,
state-of-the-art solar panels, designed and installed by Suniva® to help
supplement sustainable energy needed to run the operation. The mobile unit
features a photovoltaic (PV) powered system with a large array of battery
power, which also provides for a generator and access to shore power.

“NASCAR has stated its commitment to making the sport more environmentally
responsible and as an official NASCAR partner, UPS is equally committed to
this important goal,” said Ron Rogowski, UPS vice president, global brand and
sponsorships. “UPS is leveraging its knowledge of alternative fuel and
advanced fleet technology, renewable energy and carbon mitigation to reduce
our carbon impact at sports venues.”

One of the most recognized tools for the UPS Trackside Services team is a
miniature UPS package car that makes pick-ups and deliveries for customers
throughout the race weekend. This year, the mini car is a battery powered
electric cart that is also outfitted with Suniva solar panels to serve as an
additional source of power. These upgrades, which allow for an additional five
miles a day of travel and deliveries around the track, will be visible to fans
and promote UPS’s commitment to sustainability.

As part of its ongoing sustainability efforts, UPS also will continue to
provide its NASCAR customers the ability to offset the climate impact of the
CO2 emissions that result from their shipments through the company’s popular
carbon neutral shipping service. These offsets have been applied to carbon
offset projects such as the Garcia River Forest in California. By working with
globally recognized certification and validation groups, UPS is helping its
customers around the world meet their own sustainability goals in meaningful
ways.

“UPS is always looking for new ways to apply our sustainability-focused
expertise and experience to everything we do, including our sponsorship
programs,” stated Rogowski. “Logistics is more than our core business. It’s
also the engine that drives our contributions to a more sustainable world.”

“NASCAR Green has become one of the most influential environmental awareness
platforms in the history of the US since its inception in 2008,” said Mike
Lynch, NASCAR managing director of green innovation. “NASCAR's millions of
fans are now 100% more likely than nonfans to view their household as very
green and always looking for ways to positively impact the environment, up
from 70% more likely in 2011. A major reason for this unprecedented impact has
been the efforts of partners like UPS in reducing our sport's environmental
impact by transferring solutions from their core business.”

About UPS

UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of
solutions including the transportation of packages and freight; the
facilitation of international trade, and the deployment of advanced technology
to more efficiently manage the world of business. Headquartered in Atlanta,
UPS serves more than 220 countries and territories worldwide. The company can
be found on the Web at UPS.com and its corporate blog can be found at
blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130220006410/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50570813&lang=en

Contact:

UPS
Andy McGowan, 404-828-4663
amcgowan@ups.com
or
NASCAR
Brad Klein, 212-326-1874
bklein@nascar.com
 
Press spacebar to pause and continue. Press esc to stop.