Blackhawk Network (CANADA) Ltd and Samba Days Launch Discounted Gift Cards at Safeway

Blackhawk Network (CANADA) Ltd and Samba Days Launch Discounted Gift Cards at 
Great Savings on Select Gift Cards Available at Certain Safeway
Locations in Calgary and Vancouver 
TORONTO and CALGARY, AB -- (Marketwire) -- 02/20/13 --  Blackhawk
Network (Canada) Ltd., a leading provider of prepaid and financial
payments products for consumers and businesses, and Samba Days Gift
Experiences today announced discounts on select gift cards for local
products and services will be available at 20 flagship Safeway stores
in Calgary and Vancouver, while supplies last. The cards, available
on stand-alone displays and at checkout lanes, will offer discounts
of 20 to 30 percent off face value. 
Whether purchased for self-use or as a gift, it's all about saving
money on fine dining, luxury spa treatments, premium hotels and more,
from the convenience of your neighborhood grocery store. Unlike some
daily deals available online, consumers do not have to be concerned
about onerous restrictions such as blackout dates. 
"Blackhawk Network (Canada) Ltd. strives to improve consumers'
quality of life by giving them products and services that add value,
convenience and savings to their daily routine," said Steve Dekker,
Managing Director and Group Vice President, Blackhawk Network
(Canada) Ltd. "This partnership with Samba Days puts consumers first,
while encouraging them to support local Canadian businesses." 
Consumers in Calgary can choose from a selection of deals including:  

--  Raw Bar - $75 value for $60, voted Best Seafood restaurant 2012 by
--  Tower Cleaners - $50 value for $35, offers free pick-up and delivery
--  Chicago Chophouse - $100 value for $79

Some examples of Vancouver options that will be available are: 

--  Sabai Thai Spa - $60 value for $45
--  Galiano Inn & Spa - $200 value for $150
--  Taste Vancouver Food Tours - $78 value for $59

"Samba Days provides the best possible gift experience to consumers,
and offering serious value is core to that mission," said Alex
Barseghian, Chief Experience Officer at Samba Days. "By partnering
with Blackhawk Network (Canada) Ltd., we are able to bring the top
brands and discounts to this gift card program, providing consumers
with not just a great deal, but one that is delivered with the
highest quality."  
About Blackhawk Network (Canada) Ltd. 
 Blackhawk Network (Canada)
Ltd. is a subsidiary of Blackhawk Network, Inc., which is a
subsidiary of Safeway Inc. Blackhawk Network (Canada) Ltd. is a
leading provider of prepaid and financial payments products for
consumers and businesses. The company offers the industry's most
popular prepaid gift card and telecom products from leading brands,
and is available through a network of leading grocery stores, big
box, convenience, pharmacy, and specialty stores. For more
information about Blackhawk Network (Canada) Ltd. visit 
About Samba Days 
 Samba Days is Canada's largest gift experience
company. Combining the convenience of a gift card with memorable
experiences in the form of themed gift boxes, these popular packages
are sold in over 2,200 retail outlets across Canada, including
Safeway, Shoppers Drug Mart, and Rexall. Online, they are offered
through Aeroplan, American Express, TD Rewards, Visa Infinite,
PetroPoints and at Boxes come in themes such as
Adventure, Gourmet, Getaways, Wine and Spas.  
Christina Witz 
MWW for Blackhawk Network (Canada) Ltd.
Kelly Shipman for Samba Days
Marketing & Communications 
Samba Days Gift Experience
905 362 4200 x275 
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