Econo Lodge Hotels First In Economy Segment To Make It Easy To Be Green

   Econo Lodge Hotels First In Economy Segment To Make It Easy To Be Green

Econo Lodge Makes a Contribution to Plant More than 800 Trees

PR Newswire

SILVER SPRING, Md., Feb. 20, 2013

SILVER SPRING, Md., Feb. 20, 2013 /PRNewswire/ --Econo Lodge hotels,
franchised by Choice Hotels International, one of the world's largest hotel
companies, today announced it will be the first national economy hotel chain
to promote Green practices across an entire lodging portfolio. All Econo Lodge
hotels in the U.S. will implement the Choice Hotels Room to be Green (RTBG)
program in 2013. The program is designed to reduce environmental impact and
waste, meet the changing expectations of today's environmentally conscious
guests and potentially lower operational expenses, (including energy and water
costs) at the property level.

Econo Lodge, which currently has almost 900 domestic hotel properties open or
under development, will require every hotel to implement the RTBG program. The
RTBG program, which is available to all hotels in the Choice Hotels system,
was developed based on extensive research. The program outlines three
mandatory elements of its Room to be Green initiative; additionally, the
program includes optional steps that each property may undertake with its
Green practices. The following three elements will be mandatory for all Econo
Lodge hotels:

  oEnergy Conservation: Hotels must use energy efficient indoor lighting
    solutions, such as compact fluorescent (CFL) or LED bulbs in all guest
    fixtures, excluding ceiling lights.
  oWater Conservation: Hotels must offer all guests a towel / linen re-use
    program.
  oRecycling and Waste Reduction: Hotels must also provide a recycling
    program for staff and guest use.

"The Econo Lodge brand is proud to be rolling out this program – it shows that
at the economy level we take sustainability and operational efficiency very
seriously. Going Green is important to our guests who range from millennial
through to baby boomers -- they are conscious of how we treat the earth. We
listened to what they wanted and what our franchisees wanted and we are
delivering," stated Craig Mustard, head of domestic brand management for Econo
Lodge.

Across the Econo Lodge portfolio, this conservation initiative could
potentially reduce annual water usage by six million gallons and energy usage
by twelve million kWh (*calculations noted below). Econo Lodge is also making
a contribution to plant 817 trees (representing one for each of the Econo
Lodge hotels currently open) in tandem with American Forests, an organization
dedicated to the protection and restoration of forests around the world.

To date, approximately 100 Econo Lodge hotels have already joined the Room to
be Green program. The compliance deadline for all hotels to be enrolled in the
program is December 31, 2013. Hotels that participate in and meet all
requirements receive a designation from Choice Hotels as a hotel that
"Supports Green Practices" which guests will see when shopping
EconoLodge.com. For more information about Econo Lodge, visit
www.EconoLodge.com.

*Methodology used for the calculation of energy and water reduction is based
on data and assumptions taken from the AHLA Green Guidelines and Econo Lodge
specific criteria.

About Econo Lodge
Econo Lodge hotels are easy on the wallet for both leisure and business
travelers. With over 800 locations, we are easy to find.We don't charge extra
for high-speed Internet or premium movie channels. Start your day with our
free "Easy Starts^™ continental breakfast featuring coffee, juice and baked
goods.Econo Lodge makes it Easy when you're on the road.

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 499,000 rooms, in the United States and more than 30
other countries and territories. As of December 31, 2012, 394 hotels,
representing more than 31,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 88
hotels, representing approximately 7,800 rooms, were under construction,
awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well at its Ascend
Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels
International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are
proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Sarah Lee, +1-301-628-4397, sarah_lee@choicehotels.com