Pandora Returns to SXSW with the Pandora Discovery Den

            Pandora Returns to SXSW with the Pandora Discovery Den

Music to be Streamed Live Nationwide, Giving Millions of Music Fans the Chance
to Hear Their Favorite Artists

PR Newswire

OAKLAND, Calif., Feb. 20, 2013

OAKLAND, Calif., Feb. 20, 2013 /PRNewswire/ --Pandora (NYSE: P), the leading
internet radio service, today announced the company's return to the South by
Southwest (SXSW) Conference and Festival to host the second annual Pandora
Discovery Den at Antone's, the legendary Austin venue. More than 40 acts are
scheduled to perform at the Pandora Discovery Den throughout the week,
offering live music to fans both in-person and online via a live audio stream.



The Pandora Discovery Den will present an eclectic lineup of performances and
each day will highlight a different genre:

  oTuesday, March 12 will have Indie and Electronic music by bands such as
    Akron/Family, TOKiMONSTA, St. Lucia, Robert Delong, Guards, and The Hood
    Internet with others to be announced.
  oWednesday, March 13 will feature R&B and Hip Hop music from Macklemore &
    Ryan Lewis, Dead Prez, Hopsin, Dizzy Wright, Chali 2NA(from Jurassic 5),
    Allen Stone, Iamsu! and Josh Baze.
  oThursday, March 14 will be co-presented with the Americana Music
    Association and include Emmylou Harris& Rodney Crowell,Billy Bragg, Josh
    Ritter, The James Hunter Six, Dawes, Nicki Bluhm and the Gramblers, JC
    Brooks & the Uptown Sound and Field Report.
  oFriday, March 15 will feature a diverse mix of acts to be announced soon.

Pandora's Founder Tim Westergren said, "Our mission has always been to help
every talented artist, regardless of their sound, and regardless of their
popularity reach the audience that will love their music. The Pandora
Discovery Den brings that concept to life. We are excited to bring this
wonderfully diverse lineup of performers to Antone's storied stage and to the
over 65 million music fans that tune in to Pandora every month."

All performances will be broadcast live on Pandora's web and mobile platforms.
Please visit for the complete artist lineup, daily
programming information, access to the live audio stream and to RSVP. This is
a 21+ event and RSVP is for the Pandora Discovery Den wristband. SXSW badges
and wristbands will also be honored at the door.

Pandora Discovery Den attendees will also be treated to custom activations
from NBC's The Voice, Qualcomm Snapdragon and Norton by Symantec. Listeners
are also encouraged to add the Pandora Discovery Den mixtape to their Pandora
station list to hear the artists performing at the Pandora Discovery Den. The
Pandora Discovery Den mixtape can be found at:


Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song, or genre. The Music Genome
Project®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of more than one million tracks. Tens of millions of people turn on
Pandora every month to hear music they love.

SOURCE Pandora

Contact: Mollie Starr, Pandora Corporate Communications,,
+1-510-842-6996, or Dominic Paschel, Pandora Investor Relations,, +1-510-842-6960
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