BCBGMAXAZRIAGROUP Turns to PFSweb’s iCommerce Omni-Channel Commerce Solution

  BCBGMAXAZRIAGROUP Turns to PFSweb’s iCommerce Omni-Channel Commerce Solution

 PFSweb Launches Three Unique Sites for Brands from Iconic Designer Max Azria

Business Wire

ALLEN, Texas -- February 20, 2013

PFSweb, Inc. (NASDAQ: PFSW), an international provider of end-to-end eCommerce
solutions, today announced that it has signed an agreement with
BCBGMAXAZRIAGROUP to develop and support customized direct-to-consumer
eCommerce solutions for the BCBGMAXAZRIAGROUP brands in the United States.
Under this agreement, PFSweb has launched unique standalone eCommerce sites
for three of the iconic designer’s brands, BCBGMAXAZRIA, BCBGENERATION and
HERVÉ LÉGER BY MAX AZRIA. The agreement also includes the potential to build
additional eCommerce sites for the designer’s other brands, support
international expansion and provide retail integration for branded retail
stores utilizing PFSweb’s iCommerce omni-channel functionality announced on
November 7, 2012.

In addition to developing the web sites, PFSweb will provide a complete
end-to-end eCommerce solution, including the iCommerce Hub^(SM) technology
ecosystem featuring the Demandware eCommerce platform, multi-channel order
management with Shopatron retail integration, iCommerce Agent^(SM) customer
care portal as well as client data integration, payment processing and
business intelligence reporting. PFSweb will also provide select iCommerce
professional services under the agreement including eCommerce and omni-channel
order management development and support, interactive marketing services and
account management. The BCBGMAXAZRIAGROUP brands will be supported with
distribution logistics management services, web site sales returns processing
services and customer care services utilizing iCommerce Centers of
Excellence^(SM) in Memphis, TN and Dallas, TX.

“We have enjoyed the opportunity to work with PFSweb to build unique eCommerce
brands,” said Max Azria. “While all of our brands retain our visionary sense
of style, we feel that it is important in today’s retail environment to
leverage the power of online commerce to distinguish and enhance each of the
unique aspects of our products. PFSweb’s solution provides the flexibility and
features that will help us provide a best-in-class shopping experience,
enhance brand loyalty and continue to innovate to meet the evolving needs of
our valued customers.”

“We are excited to announce the addition to our growing fashion portfolio of
another renowned designer that is utilizing our iCommerce omni-channel
commerce solution,” said Mike Willoughby, President of PFSweb, Inc. “One of
the major benefits of our platform is the ability to provide highly-tailored
brand-specific solutions that enhance the customer experience. I am thrilled
that we are able to leverage our iCommerce technology platform, professional
services and fulfillment and customer care centers of excellence to create a
unique commerce space for each brand to use and to meet the needs of
BCBGMAXAZRIAGROUP’s customers and enrich those customer relationships.”

“I believe this is a significant win for PFSweb and a great opportunity for
BCBGMAXAZRIAGROUP. As today’s consumers look for a more personalized shopping
experience with their preferred brands, it is more important than ever for a
retailer to have a customized omni-channel commerce solution that reinforces
the brand value proposition with every customer touch point. I am proud to
know that PFSweb’s iCommerce Solution empowers the BCBGMAXAZRIAGROUP family of
brands to accomplish that purpose through a single partner,” concluded Mr.

About PFSweb, Inc.

PFSweb is engaged by iconic brands to enable and manage customized eCommerce
and omni-channel commerce initiatives. PFSweb’s iCommerce Hub^(SM) technology
ecosystem offers retailers a multi-channel order management system that allows
partner/client data integration and international payment processing. PFSweb’s
iCommerce Professional Service^(SM) provides interactive marketing services,
eCommerce web site development and support services, IT development services,
content management, customer intelligence and relationship and account
management services. PFSweb’s iCommerce Centers of Excellence^(SM) provides
global fulfillment and logistics, high-touch customer care, client financial
services and technology hosting.

Together, PFSweb’s iCommerce Solutions allows for international reach and
expertise in both direct-to-consumer and business-to-business initiatives.
PFSweb supports organizations across multiple industries including Procter &
Gamble, L’Oreal, LEGO, Columbia Sportswear, Sorel, Carter’s, AAFES, Riverbed,
Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd., Diageo, BCBGMAXAZRIA,
BCBGENERATION and HERVÉ LÉGER BY MAX AZRIA. PFSweb is headquartered in Allen,
TX with additional locations in Tennessee, Mississippi, Canada, Belgium, and
the Philippines.

To find out more about PFSweb (NASDAQ: PFSW), visit the company’s website at


BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections
of women’s ready-to wear and accessories, each known for being at the
forefront of creativity, quality and style. The Group is one of the worldwide
leaders in ready-to-wear, encompassing a portfolio of over 12 brands,
including BCBGMAXAZRIA, Max Azria Atelier, Hervé Léger by Max Azria and
BCBGeneration, among others, and a retail and wholesale network that includes
more than 13,500 points of sale throughout the world. For more information,
please visit www.bcbgmaxazriagroup.com.

The matters discussed herein consist of forward-looking information under the
Private Securities Litigation Reform Act of 1995 and is subject to and
involves risks and uncertainties, which could cause actual results to differ
materially from the forward-looking information. PFSweb's Annual Report on
Form 10-K for the year ended December 31, 2011 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2012 identify certain
factors that could cause actual results to differ materially from those
projected in any forward looking statements made and investors are advised to
review the Annual and Quarterly Reports and the Risk Factors described
therein. PFSweb undertakes no obligation to update publicly any
forward-looking statement for any reason, even if new information becomes
available or other events occur in the future. There may be additional risks
that we do not currently view as material or that are not presently known.


Mark C. Layton, 972-881-2900
Chief Executive Officer
Thomas J. Madden, 972-881-2900
Chief Financial Officer
Investor Relations
KCSA Strategic Communications
Todd Fromer / Garth Russell
212-896-1215 / 212-896-1250
tfromer@kcsa.com / grussell@kcsa.com
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