Michael Waltrip Racing and CardStar® Team Up to Launch Insider Program

  Michael Waltrip Racing and CardStar® Team Up to Launch Insider Program

   MWR, Sponsors, and Tracks to Offer Loyal Race Fans Exclusive Content and
                                  Promotions

Business Wire

WALTHAM, Mass. -- February 20, 2013

Michael Waltrip Racing (MWR) has teamed up with CardStar® from Constant
Contact®, Inc. (NASDAQ: CTCT) to give key sponsors and NASCAR partners an easy
way to reward loyal fans through the CardStar app. The program kicks off this
week at DAYTONA and will continue throughout the 2013 race season, offering
everything from exclusive pictures and video content of MWR drivers, specials
on MWR merchandise, sponsor discounts, and fan giveaways.

“NASCAR drivers have some of the most enthusiastic and supportive fans in
sports – we can’t say enough good things about them,” said Michael Waltrip,
MWR founder and co-owner. “And we want to thank them for their loyalty to
NASCAR. With CardStar, we can do just that, and we can help drive new
customers to our sport’s fantastic sponsors at the same time. It’s a win-win
for us.”

With loyal MWR supporters flocking to DAYTONA, MWR has a perfect opportunity
to reach fans with targeted content and promotions through the one thing
consumers carry with them at all times: their smartphone. Race fans can become
an MWR Insider anytime by downloading the CardStar app and the MWR Insider
Card. The card gets them access to MWR merchandise and exclusive offers from
partners and sponsors, like Aaron’s, 5-Hour ENERGY, and Monte Carlo Resort and
Casino, right from their phone. The program will also drive foot traffic
through geo-fencing capabilities that push special offers directly to the
phones of consumers who are near participating local businesses.

“Recent research suggests that there are currently more than 114 million
smartphone users in the US alone,” said Andy Miller, director of mobile
products at Constant Contact. “That’s a huge opportunity for local businesses,
letting them reach consumers with relevant offers when and where they are
shopping. Our partnership with MWR demonstrates how easy that can be – so that
you are delivering real value to fans, while also providing local merchants
and franchises an opportunity to attract new customers.”

“Our sponsorship of MWR is valuable to our organization, and this program
gives us some real dollars and cents to attribute to MWR. We’ll be able to see
exactly how MWR is getting fans to our door,” said Mike Pistana, vice
president of sales and marketing at Monte Carlo Resort and Casino. “We love
the combination of rewarding our own loyal customers and attracting new
customers at the same time.”

CardStar's free mobile loyalty application is available on all major mobile
platforms, including iPhone and Android®. CardStar has more than 3 million
active users, and with users in all 50 U.S. states and 173 countries
worldwide, CardStar has become one of the most widely used mobile loyalty
applications in the world. Smartphone users can download the app from the
iTunes Marketplace or Google Play and add their rewards or membership cards
with the tap of a button. The CardStar app can also be accessed by simply
calling **CARDLESS (**22735377) from a smartphone to download the app.

To learn more about the MWR Insider Card and CardStar, please visit:
http://plus.cardstar.com/mwr/partner/

About Constant Contact®, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the new marketing
success formula that helps small organizations create and grow customer
relationships in today’s socially connected world. More than half a million
small businesses, nonprofits and associations worldwide use the company’s
online marketing tools to generate new customers, repeat business, and
referrals through email marketing, social media marketing, event marketing,
local deals, digital storefronts, and online surveys. Only Constant Contact
offers the proven combination of affordable tools and free KnowHow®, including
local seminars, personal coaching and award-winning product support. The
company further supports small organizations through its extensive network of
consultants/resellers, technology providers, franchises and national
associations.

Constant Contact and the Constant Contact Logo are registered trademarks of
Constant Contact, Inc. All Constant Contact product names and other brand
names mentioned herein are trademarks or registered trademarks of Constant
Contact, Inc. All other company and product names may be trademarks or service
marks of their respective owners.

(CTCT-F)

Contact:

Constant Contact
Media Contact:
Erika Tower, 781-482-7039
pr@constantcontact.com
or
Investor Contact:
Jeremiah Sisitsky, 339-222-5740
ir@constantcontact.com
 
Press spacebar to pause and continue. Press esc to stop.