NADA Expo Proves Positive for Ross Direct Digital
ORLANDO, Fla., Feb. 20, 2013
ORLANDO, Fla., Feb. 20, 2013 /PRNewswire/ -- This past weekend, the National
Automobile Dealers Association (NADA) Convention & Expo, the automotive
industry's event of the year and the world's largest international gathering
place for franchised new-vehicle dealers, convened in Orlando. The NADA
brought over 38,000 to Orange County Convention Center, including a team of
employees from Ross Direct Digital, a direct mail firm with digital
advertising applications based in Woodstock, GA, just north of Atlanta. As a
marketing company, they now push digital solutions as well, taking auto
dealers into the new digital frontier.
"So much of what we do is relationships in this industry," said Alex Woodward,
Director of Business Development. "We want to come and meet the dealers who
are as excited about their brand and advertising as we are."
So how does a medium size business in a big industry with the likes of Ford,
General Motors and Toyota stand out at the Convention Center? The technology,
big names, new cars and huge convention floor raises the bar. For Ross Direct
Digital, creativity with a focus on direct mail and digital application was
the easy answer: build a lounge and connect with dealers. Their lounge with
full service bar, comfortable modern couches and hip colors executed one of
the standout displays on the convention floor.
"We want to create a no-pressure lounge experience for auto dealers to escape
the chaos of the expo floor and to relax in a casual environment to discuss
their dealership's marketing needs," Mike Christopher added.
By the end of the long weekend, founder and President Todd Neidorf seemed very
pleased with his team and the results of their time at the Orange County
Convention Center. The opportunity to make the personal touch and spend time
in the Convention Hall proved to be a positive endeavor. It enabled us to
cultivate and nurture the relationships that are so critical to success in any
Bill Locke wrapped up his participation before greeting a vendor he works with
regularly, but rarely gets the opportunity to visit, by stating very
certainly, "I have been attending the NADA conventions for over a decade, but
this is the first time we've been an exhibitor and definitely will not be the
For more information contact: Todd Neidorf (firstname.lastname@example.org), (678)
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SOURCE Ross Direct Digital
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