L'Oreal USA Facilities Across the Country Hold Bake Sales on Valentine's Day to Raise Money for Pediatric Cancer Research

 L'Oreal USA Facilities Across the Country Hold Bake Sales on Valentine's Day
                 to Raise Money for Pediatric Cancer Research

PR Newswire

NEW YORK, Feb. 20, 2013

NEW YORK, Feb. 20, 2013 /PRNewswire/ --This Valentine's Day, 20 L'Oreal USA
facilities across the country raised over $27,000 for pediatric cancer
research by hosting bake sales to benefit Cookies for Kids' Cancer. Employees
baked over 5,000 cookies, cakes, and other treats and volunteered to help plan
and facilitate this annual grassroots effort. All proceeds, an increase of
$11,000 over 2012, were donated to Cookies for Kids' Cancer, a not-for-profit
organization committed to supporting research for new and improved therapies
for  pediatric cancers. Through local bake sales, Cookies for Kids' Cancer 
provides the inspiration and support for individuals, communities,  and
businesses to help fight pediatric cancer.

(Logo: http://photos.prnewswire.com/prnh/20121002/MM85457LOGO)

"Volunteerism is a core value at L'Oreal and we are so pleased to give back to
a cause that's so important," said Rebecca Caruso, Executive Vice President,
Corporate Communications and External Affairs, L'Oreal USA.

"At Cookies for Kids' Cancer, we believe in the power of people. In the first
4 years, we granted nearly $4 million to pediatric cancer research thanks to
the ongoing efforts of individuals and businesses," explained Gretchen Holt
Witt, founder of Cookies for Kids' Cancer. "L'Oreal USA has been a great
partner and the enthusiasm and dedication of the employees is humbling and
inspiring." Holt-Witt is a 2011 L'Oreal Paris Women of Worth Honoree.

This volunteer effort is just one of a number of volunteer activities L'Oreal
USA undertakes throughout the year. In 2012, L'Oreal USA employees held a
number of drives to support different organizations such as local food banks,
schools and shelters. In addition, every year L'Oreal USA hosts an annual
Employee Volunteer Day where nearly 3,000 employees across the country are
invited to give back to their local communities. The volunteering program was
extended in 2012 to include additional paid volunteer time throughout the

About Cookies for Kids' Cancer:
Cookies for Kids' Cancer was founded by parents inspired by their son's fight
against cancer. Today pediatric cancer remains the number one disease killer
of children in the United States, due in large part to a lack of funding for
research into new and improved therapies. Through the concept of local bake
sales and online cookie sales, Cookies for Kids' Cancer inspires individuals,
organizations, and businesses to join in the fight against pediatric cancer by
raising the funds and awareness necessary to change the facts of pediatric
cancer and provide more families with the hope they deserve. Cookies for Kids'
Cancer grants funds raised to leading pediatric cancer research facilities
including Children's Hospital of Philadelphia, Texas Children's Cancer Center,
Memorial Sloan-Kettering Cancer Center, St. Jude Children's Research Hospital
and Dana Farber Cancer Center. For more information, visit
www.cookiesforkidscancer.org. Follow on Facebook at
www.facebook.com/cookiesforkidscancer and Twitter

Cookies for Kids' Cancer is a recognized 501©3 public charity. All donations
are tax deductible to the fullest extent allowable by the law.

About L'Oreal USA
L'Oreal USA, headquartered in New York City, with 2011 sales of over $5
billion and 9,800 employees, is a wholly-owned subsidiary of L'Oreal SA, the
world's leading beauty company. In addition to corporate headquarters in New
York, L'Oreal USA has Research and Innovation, Manufacturing and Distribution
facilities across six other states including New Jersey, Kentucky, Arkansas,
Illinois, Ohio, and Texas.www.lorealusa.com. Follow us on Facebook at
L'Oreal USA - Corporate Facebook Page and Twitter @LOrealUSACorp.


Website: http://www.lorealusa.com
Contact: Lauren Cochran, L'Oreal USA, +1-212-984-4313, lcochran@us.loreal.com
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