Coastal.com Signs Exclusive Eyewear License Agreement With Alyssa Milano

Coastal.com Signs Exclusive Eyewear License Agreement With Alyssa Milano

VANCOUVER, British Columbia, Feb. 20, 2013 (GLOBE NEWSWIRE) -- Coastal.com
(Nasdaq:COA) (TSX:COA) (Stockholm:COA), the leading online provider of
eyewear, announced today that it has signed an exclusive multi-year licensing
agreement with Alyssa Milano to develop a line of branded signature eyewear
for women, Touch by Alyssa Milano, that will be exclusive to Coastal.com's
industry leading websites.

Milano is a widely-recognized actress, producer, and former singer. She is
best known for her roles in the television series Who's the Boss, Charmed and
Melrose Place.Milano has also made a name for herself in the fashion industry
with her other Touch by Alyssa Milano collections.The Touch by Alyssa Milano
brand has become synonymous with style and function.Other Touch collections
include unique apparel, jewelry and accessories designed for the stylish
female sports fan.

"It feels great to be collaborating with Alyssa to develop an exclusive line
of eyewear that will appeal to a wide range of our female customers,"
commented Aaron Magness, Coastal.com's VP of Marketing. "Our focus on Real
Style, Real Value is a great fit with Alyssa's vision for the Touch eyewear
line.Her strong, global fan base is super aligned with our core customer.
They are going to love what they see."

Milano added, "I am excited to be working with the Coastal.com design team to
create Touch eyewear styles that are both stylish and offer great value.As a
glasses wearer, I know that eyewear is an important fashion accessory.My
styles will be positioned so that everyone can afford to have more than one
pair and be able to change their look when they want to.We are going to have
fun with this, and I can't wait for the launch!"

Coastal.com is planning to launch the "Touch by Alyssa Milano" line of
signature eyewear in summer 2013.

Creative Artists Agency (CAA), the world's leading entertainment and sports
agency, brokered the deal with Coastal.com on behalf of its client, Milano.

About Coastal.com

Coastal.com is one of the largest online retailers of vision care products in
the world. Coastal.com empowers customers to easily browse, try on and buy
eyewear—saving time, money and sanity. With every pair of qualifying frames
purchased, Coastal.com donates a pair to someone in need through its Change
the View project. Founded in 2000, Coastal.com designs, produces and
distributes the largest selection of glasses and contact lenses on the
Internet, including a unique combination of designer glasses, contact lenses,
sunglasses, and vision care accessories. Coastal.com serves customers in more
than 150 countries through the Coastal Contacts Inc. family of websites
including: Coastal.com, ClearlyContacts.ca, Lensway.com, Lensway.co.uk,
Lensway.se, Lensway.com.br, ClearlyContacts.com.au, ClearlyContacts.co.nz,
Contactsan.com, and Coastallens.com.

Cautionary Note Regarding Forward-Looking Statements

This News Release may contain "forward-looking statements" as defined in the
U.S. Securities Act of 1933, the U.S. Securities Exchange Act of 1934, the
Private Securities Litigation Reform Act of 1995 and applicable Canadian
securities legislation concerning the business, operations and financial
performance and condition of Coastal.Statements that are not historical fact
are forward-looking statements. The words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect", "goal",
"target", "should," "likely," "potential," "continue," "project," "forecast,"
"prospects," and similar expressions typically are used to identify
forward-looking statements.Examples of such forward-looking statements
include statements relating to: Coastal's perception of the contact lens and
eyeglasses industry or market and anticipated trends in that market in any of
the countries in which Coastal does business; its anticipated ability to
procure products and supplies, or the terms under which it procures products
and supplies; Coastal's anticipated business operations, inventory levels,
ability to handle specific order and call volumes, ability to fill and ship
orders in a timely manner, ability to achieve greater marketing efficiency or
similar statements; ability to increase its production; plans for capital
expenditure plans; relationships with suppliers; anticipated results of
operations, including but not limited to anticipated sales, revenues,
earnings, tax benefits or similar matters; the effects of seasonality;
sufficiency of cash flows; and Coastal's perceptions regarding volatility in
and impact of foreign currency exchange rates.

Forward-looking statements are based on the then current expectations,
beliefs, assumptions, estimates and forecasts about Coastal's business and the
industry and markets in which it operates.Forward-looking statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Assumptions underlying Coastal's
expectations regarding forward-looking statements or information contained
herein include, among others: that Coastal will maintain its position in the
markets it operates in and will expand into other markets in a favorable
manner; that it will have sufficient capital to continue making investments in
advertising, inventory, property, equipment and leasehold improvements as well
as personnel to support its business and new product lines, including its
eyeglasses business; that Coastal will be able to generate and maintain
sufficient cash flows to support its operations; that it will be successful in
complying with industry regulatory requirements in British Columbia and other
jurisdictions; that Coastal will be able to establish and/or maintain
necessary relationships with suppliers; and that it will retain key personnel.
The foregoing list of assumptions is not exhaustive. Readers are cautioned
that forward-looking statements or information are only predictions, and that
Coastal's actual future results or performance may be materially different due
to a number of factors.These factors include, but are not limited to: changes
in the market; potential downturns in economic conditions; consumer credit
risk; Coastal's ability to implement its business strategies; competition;
limited suppliers; inventory risk; disruption in its distribution facilities;
mergers and acquisitions; foreign currency exchange rate fluctuations;
regulatory requirements; demand for products Coastal sells; competition and
dependence on the internet as well as those risks described in the securities
filings of Coastal.

Although Coastal believes that its plans, intentions and expectations
reflected in or suggested by such forward-looking statements are reasonable,
actual results could differ materially from a projection or assumption in any
of its forward-looking statements. Coastal's future financial condition and
results of operations, as well as any forward-looking statements, are subject
to change and inherent risks and uncertainties. The forward-looking statements
contained herein are made only as of the date hereof. Coastal does not have,
or undertake, any obligation to update or revise any forward-looking
statements whether as a result of new information, subsequent events or
otherwise, unless otherwise required by law.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Coastal.com
         604.676.4498
         terryv@coastal.com
         or
         Liolios  Group Inc.
         Scott Liolios or Cody Slach
         949.574.3860
         COA@liolios.com
 
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