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The New Yorker Launches The Business Pages - A New Online Hub for All Things Business

 The New Yorker Launches The Business Pages - A New Online Hub for All Things
                                   Business

PR Newswire

NEW YORK, Feb. 20, 2013

NEW YORK, Feb. 20, 2013 /PRNewswire/ --The New Yorker's new online hub for
business coverage and commentary, The Business Pages, launches today on
newyorker.com.It will feature business content from the magazine, as well as
original Web content from Malcolm Gladwell, James Surowiecki, John Cassidy,
Amy Davidson, Ken Auletta, Tim Wu, and many others. Xerox is the exclusive
launch sponsor of The Business Pages. Weekly features on the site include "The
Idea of the Week," an infographic visualization of an important business or
financial issue; "The Number," a deep dive into an economic indicator, data
point, or other figure that best captures what's happening that week; a video
series hosted by James Surowiecki, tied to his column in the magazine, The
Financial Page; and "How Do They Make Money?," a series that asks how
different people make their livings—from street musicians to shoeshine men to
fishermen. The hub will also provide links to classicNew Yorkerstories about
business.

"Our hope is that The Business Pages becomes a place for readers who care
about economics, people, and, most important, ideas," said Nicholas Thompson,
the editor of newyorker.com. "We want to do what TheNew Yorker'sbusiness
coverage has done for eighty-eight years, but with Internet speed, to react
quickly to business trends and breaking news."

"The New Yorkeris an iconic brand evolving to meet the growing need for
digital 'always on' news and information," said Christa Carone, the chief
marketing officer for Xerox. "We see The Business Pages as a complement to our
brand transformation, using technology and innovation to deliver services that
simplify how work gets done."

Today's posts includeKen Auletta on the future of television; Tim Wu on Apple
and the debate over open and closed software companies;John Cassidy on the
economics of the sequester debate; and James Surowiecki on the problem with
the banking industry. We also are unlocking, for the first time, Kelefa
Sanneh's featureon the Scotch industry,from the print magazine.

Visit The Business Pages here:http://www.newyorker.com/business

About Newyorker.com

Newyorker.comcombines the sensibility, voice, and look ofThe New Yorkerwith
the up-to-the-minute speed of the Internet. With original audio, video,
photography, cartoons, and at least a dozen new articles each day,
newyorker.com delves deeply into stories and offers timely coverage and
analysis of breaking news and cultural events. Traffic to newyorker.com is at
an all-time high: the site saw 9.6 million unique visitors in January, 2013,
up 111% from the prior year, and thirty-three million page views in January,
2013, up 74% from the prior year.New newyorker.com channels and features
added in 2012 includeThe Political Scene hub, the Health Care hub, theHumor
Channel, thePage-Turner blog, a revampedPhoto Booth blog, theDaily Cartoon
feature, and the new blog from our archives,Double Take.

About Xerox

With sales approaching $23 billion, Xerox (NYSE: XRX) is the world's leading
enterprise for business process and document management. Its technology,
expertise and services enable workplaces – from small businesses to large
global enterprises – to simplify the way work gets done so they operate more
effectively and focus more on what matters most: their real business.
Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and
IT outsourcing services, including data processing, healthcare solutions, HR
benefits management, finance support, transportation solutions, and customer
relationship management services for commercial and government organizations
worldwide. The company also provides extensive leading-edge document
technology, services, software and genuine Xerox supplies for graphic
communication and office printing environments of any size. The 140,000 people
of Xerox serve clients in more than 160 countries. For more information, visit
http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.
For investor information, visit http://www.xerox.com/investor







SOURCE The New Yorker

Website: http://www.newyorker.com
Contact: Alexa Cassanos, The New Yorker, +1-212-286-6591, or Cappi Williamson,
The New Yorker, +1-212-286-7936
 
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