ASICS America Continues Relationship with Deena Kastor, American Marathon Record Holder and Bronze Medalist

  ASICS America Continues Relationship with Deena Kastor, American Marathon
  Record Holder and Bronze Medalist

       -Elite Long Distance Runner to Continue Relationship with ASICS-

Business Wire

IRVINE, Calif. -- February 20, 2013

ASICS America is pleased to announce its continued relationship with decorated
long distance runner Deena Kastor, who has been with the brand since 2001. One
of the greatest women’s distance runners of all time, Kastor is well-known for
victory in the 2006 London Marathon where she became the fastest female
marathoner ever. Kastor also won a bronze medal in the women’s marathon at the
2004 Olympics, becoming the second American in Olympic history to medal in the

“ASICS has been an incredible partner for me over the course of my career, and
I’m excited to continue my relationship,” Kastor commented. “I have long
admired the quality of ASICS shoes and apparel, and strongly believe in the
brand so it is a huge honor for me to continue to represent it. This
long-lasting partnership has been very important to me - professionally and
personally - over the last ten plus years, and I look forward to what lies

On the heels of her recent return to competition with a 3^rd place finish at
the USATF Cross Country Championships and a win at the Kaiser Permanente Rock
‘n’ Roll Pasadena Half Marathon, Kastor will compete in the ASICS Los Angeles
Marathon next month, her second marathon since the birth of her daughter two
years ago and her first time competing in the event. The marathon will also
serve as Kastor’s homecoming, as she grew up in nearby Agoura Hills, Calif.

“Deena has been an incredible ambassador and role model for the ASICS brand,
and truly embodies our mission to strive for continuous improvement,” says
ASICS Vice President of Marketing, Erik Forsell. “Her exceptional drive and
dedication to the sport is an inspiration to us all. We look forward to
cheering her on at the ASICS Los Angeles Marathon and continuing with our
partnership for years to come.”

Beyond her experience in marathons, Kastor is also a former world-record
holder in the 5K and a two time silver medalist at the World Cross Country
Championships. An eight-time NCAA All American, she holds multiple American
records on the road and track. She currently lives in Mammoth, Calif. with her
husband Andrew and their two-year old daughter, Piper.


Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit

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ASICS Corporation and is a registered trademark in most countries of the


Public Relations:
ASICS America
Melinda Hutcheon, 949-266-7029
Noelle Novoa, 949-521-2866
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