F-Secure Personal Cloud Service Selected to Power 'BT Cloud'

F-Secure Personal Cloud Service Selected to Power 'BT Cloud' 
BT's Safe Personal Cloud Service Enables Broadband Subscribers to
Store, Sync and Share Digital Content 
SAN JOSE, CA -- (Marketwire) -- 02/20/13 --  F-Secure's Personal
Cloud Service has been selected by BT to power 'BT Cloud,' a new
personal cloud service that will enable millions of UK customers to
safely back up and share photos, videos and personal files across
their mobile, tablet or PC. 
BT, one of the world's leading providers of communications solutions
and services, recognized that its consumer broadband customers needed
a solution that would safely store and deliver their music, videos,
photos, documents and other personal content. It chose F-Secure
Personal Cloud Service as it offered a truly device-agnostic user
experience for PCs, Macs, smartphones and tablets and matched BT's
cloud vision. F-Secure Personal Cloud Service also met BT's high
standards of ease of use, security and accessibility. Most
importantly, F-Secure has a track record of delivering award-winning
carrier solutions for more than 200 operators worldwide, providing
the foundation to forge a truly innovative partnership. 
The results of a recent survey, conducted by GfK on behalf of
F-Secure(1), highlights the growing importance to UK consumers of
personal digital content. Over three-quarters (78 percent) of
respondents stated that the content on their devices was more
valuable than the device itself, with 43 percent of those surveyed
having lost valuable content in the past. Sixty percent of
respondents are considering using a cloud storage, synchronization
and back-up solution to protect their digital assets. However, when
it came to looking for a provider of a cloud storage solution, 67
percent of respondents stated that they would trust their broadband
provider to safely store and protect their personal content.  
James Taqvi, head of connected home at BT, said, "Our objective is to
offer our customers a superior broadband service. Customers told us
they wanted help keeping their digital memories safe and unlocking
their digital lives through easy access to their files. The idea for
BT Cloud was born and we turned to F-Secure to help develop and power
this new service." 
Taqvi added, "We wanted BT Cloud t
o make it as easy as possible for
customers to store and interact with their content. We are confident
that BT Cloud will not only provide customers with peace of mind, but
it will do so with an intuitive and engaging user experience." 
Samu Konttinen, executive vice president, customer & market
operations, explained, "It's great to see our Personal Cloud Service
being used to develop new services across highly respected global
operators such as BT. Personal cloud services are rapidly moving from
a supplementary element to a central tenant of any operator's new
services strategy. Customers are looking for a company they can trust
to safely store their photos and videos. They want to easily access
personal content anywhere and they want to share photos and videos
from their mobile, TV, PC or tablet without fear of loss, corruption
or privacy issues."  
Konttinen continued, "BT Cloud is a compelling proposition to the UK
market and I believe it has the power to augment and add value to
BT's current consumer broadband offering. We are very excited to be
part of BT's continued digital evolution." 
F-Secure is offering safe cloud services through more than 100
operator partners around the world and securely stores billions of
photos, videos, documents and other files for millions of end
customers globally. Located in five data centers on three continents,
F-Secure's ever-increasing cloud content currently makes up several
petabytes of data.  
To use BT Cloud, residential BT broadband customers simply download
an application onto their chosen device and their personal content
will automatically be backed up into their own personal cloud. Their
content will then be synchronized and made accessible on any device,
anywhere and anytime of the day. What's more, the uniform user
interface across Windows, Mac, iOS and Android devices will ensure
that content is viewed in the same format whatever device is being
(1) GfK "F-Secure Global Consumer Survey UK". Survey conducted in May
- June 2012 across the UK with 600 respondents. 
About F-Secure
 While you concentrate on what is important to you, we
make sure you are protected and safe online whether you are using a
computer or a smartphone. We also backup and enable you to share your
important files. Our services are available through over 200
operators around the world and trusted in millions of homes and
businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX
Helsinki Ltd. 
f-secure.com | twitter.com/fsecure | facebook.com/f-secure 
Media Contact:
Melanie Lombardi
LEWIS PR for F-Secure
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