The Wave - Toyota's New Global Motor Show Stand Design Concept

The Wave - Toyota's New Global Motor Show Stand Design Concept 
- World premiere of Toyota's new stand design
- Inspired by Japanese Origami to create intrigue and warmth 
Brussels, Feb 20, 2013 - (JCN Newswire) -  Toyota will debut its new global
stand design at the 2013 Geneva Motor Show.
The initial concept behind the new design 'The Wave' is inspired by
the traditional Japanese paper craft, 'Origami'. Whilst embracing an
extremely simple look, the form is defined by a series of dynamic curves,
giving the stand strength and vibrancy, and at the same time warmth and
familiarity. 
Based on this concept, the new stand at Geneva adopts an advanced
3-dimensional architecture, which is completely different from typical motor
show stands visitors are used to seeing - creating intrigue and attracting
people to explore and learn more about Toyota. 
This new stand design will ensure that consumers around the world enjoy a
consistent brand experience. At the same time, Toyota wants to respect its key
principle of adapting solutions to regional preferences, and will therefore
give each region the possibility of adapting the stand design to local needs. 
About Toyota 
Supported by people around the world, Toyota Motor Corporation (TSE: 7203;
NYSE: TM),  has endeavored since its establishment in 1937 to serve society by
creating better products. As of the end of March 2012, Toyota conducts its
business worldwide with 50 overseas manufacturing companies in 27 countries and
regions. Toyota's vehicles are sold in more than 160 countries and
regions. For more information, please visit www.toyota-global.com. 
Contact: 
Toyota Motor Europe
Mr. Robert Tickner
T: +32 477 632549
E: Robert.Tickner@lexus-europe.com 
Copyright 2013 JCN Newswire. All rights reserved. www.japancorp.net 
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