Best Western And Harley-Davidson Partnership Goes Global

Extended for another three years 
PHOENIX, Feb. 20, 2013 /CNW/ - Best Western International and Harley-Davidson 
Motor Company® announced today that the two organizations have extended their 
partnership with one another for an additional three years. Best Western is 
also expanding its programs for motorcycle enthusiasts from North America to a 
global level. The agreement provides benefits for both brands and their 
respective customers. 
(Logo: http://photos.prnewswire.com/prnh/20120113/MM35506LOGO-a) 
As part of the agreement, Best Western is serving as the Official Lodging 
Partner of Harley-Davidson's 110(th) Anniversary in 2013. In addition, Best 
Western is now the Preferred Lodging Partner of Harley-Davidson's Rentals and 
Tours Division, which will include the hotel chain's properties on its 
multi-night itineraries and provide more revenue opportunities for Best 
Western hotels. 
"Partnering our two iconic brands together has been a real 'win' for our 
hotels, bringing them business from this important group of travelers," said 
Dorothy Dowling, Best Western International's senior vice president of 
marketing and sales. "It's been a natural fit from the beginning, and I'm glad 
we have even more opportunities to showcase this partnership in 2013 with the 
110(th) anniversary of Harley-Davidson." 
Extending the special benefits for motorcycle enthusiasts to Best Western's 
global affiliates will provide advantages not only to riders, but to Best 
Western hotels worldwide, as well. "Our hotels across the world now have the 
potential to see more business from motorcyclists," said Dowling. "I'm looking 
forward to taking this already successful partnership from North America to 
our thousands of properties in more than 100 countries around the globe." 
Best Western has more than 1,200 Rider Friendly® hotels throughout North 
America, which offer a free wipe-down motorcycle towel and access to a washing 
station upon check-in. The hotel chain also offers motorcycle enthusiasts Best 
Western Ride Rewards, a special segment of its Best Western Rewards® loyalty 
program. Harley Owners Group (H.O.G.) members receive additional benefits, 
including an automatic upgrade to Platinum status and 15 percent bonus points. 
"Harley-Davidson's 110(th) Anniversary is the perfect time to extend our 
partnership with Best Western," said John C. Farris, Jr., Harley-Davidson 
Director of Global Brand Alliances. "Harley-Davidson and Best Western have 
heritage and deep roots along America's most scenic highways and byways as 
well as the many roads traveled around the world. Most importantly, this 
partnership brings great benefits and on-the-road conveniences to our riders 
and fans." 
The companies initiated the partnership in 2006. 
For more information on Best Western's benefits for motorcycle enthusiasts, go 
to www.bwrider.com. Consumers can plan their next motorcycle trip at 
www.harley-davidson.com/wcm/rideplanner/, and follow the adventures of Best 
Western's motorcycle blogger at 
http://www.youmustbetrippin.com/jason_fogelson/. 
ABOUT BEST WESTERN INTERNATIONAL, INC. 
Best Western International, Inc., headquartered in Phoenix, Ariz., is a 
privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST 
WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and 
territories worldwide. Now celebrating 67 years of hospitality, Best Western 
welcomes hundreds of thousands of guests nightly. Best Western provides its 
hoteliers with global operational, sales, marketing and promotional support, 
and online and mobile booking capabilities. More than 15 million travelers are 
members of the brand's award-winning loyalty program Best Western Rewards®, 
one of the few programs in which members earn points that never expire and can 
be redeemed at any Best Western hotel worldwide. The brand's partnerships with 
AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide 
travelers with exciting ways to interact with the brand. In 2012, Best Western 
won a record number of awards, including AAA's Hotel Partner of the Year, 
CAA's Partner of the Year, TravelClick's eMarketer of the Year and Compuware's 
Best of the Web Gold awards. 
For more information or to make a reservation, please visit 
www.bestwestern.com. 
*Numbers are approximate and may fluctuate. 
About Harley-Davidson Motor Company 
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring 
motorcycles and offers a complete line of Harley-Davidson motorcycle parts, 
accessories, riding gear and apparel, and general merchandise. For more 
information, visit Harley-Davidson's website at www.harley-davidson.com. 
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|Heather Briganti                                                                                                       
|Amanda Lee                                                                                                         |
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|Best Western International                                                                                             
|Harley-Davidson Motor Company                                                                                      |
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|(602) 957-5752                                                                                                         
|(414) 343-4105                                                                                                     |
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|heather.briganti@bestwestern.com|amanda.lee@harley-davidson.com|
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http://www.harley-davidson.com 
http://www.bestwestern.com 
http://photos.prnewswire.com/prnh/20120113/MM35506LOGO-a 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: Best Western International 
To view this news release in HTML formatting, please use the following URL: 
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CO: Best Western International
ST: Arizona
NI: LEI TRN LEI AUT NP ORDER  
-0- Feb/20/2013 14:01 GMT
 
 
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