Extended for another three years
PHOENIX, Feb. 20, 2013 /CNW/ - Best Western International and Harley-Davidson
Motor Company® announced today that the two organizations have extended their
partnership with one another for an additional three years. Best Western is
also expanding its programs for motorcycle enthusiasts from North America to a
global level. The agreement provides benefits for both brands and their
As part of the agreement, Best Western is serving as the Official Lodging
Partner of Harley-Davidson's 110(th) Anniversary in 2013. In addition, Best
Western is now the Preferred Lodging Partner of Harley-Davidson's Rentals and
Tours Division, which will include the hotel chain's properties on its
multi-night itineraries and provide more revenue opportunities for Best
"Partnering our two iconic brands together has been a real 'win' for our
hotels, bringing them business from this important group of travelers," said
Dorothy Dowling, Best Western International's senior vice president of
marketing and sales. "It's been a natural fit from the beginning, and I'm glad
we have even more opportunities to showcase this partnership in 2013 with the
110(th) anniversary of Harley-Davidson."
Extending the special benefits for motorcycle enthusiasts to Best Western's
global affiliates will provide advantages not only to riders, but to Best
Western hotels worldwide, as well. "Our hotels across the world now have the
potential to see more business from motorcyclists," said Dowling. "I'm looking
forward to taking this already successful partnership from North America to
our thousands of properties in more than 100 countries around the globe."
Best Western has more than 1,200 Rider Friendly® hotels throughout North
America, which offer a free wipe-down motorcycle towel and access to a washing
station upon check-in. The hotel chain also offers motorcycle enthusiasts Best
Western Ride Rewards, a special segment of its Best Western Rewards® loyalty
program. Harley Owners Group (H.O.G.) members receive additional benefits,
including an automatic upgrade to Platinum status and 15 percent bonus points.
"Harley-Davidson's 110(th) Anniversary is the perfect time to extend our
partnership with Best Western," said John C. Farris, Jr., Harley-Davidson
Director of Global Brand Alliances. "Harley-Davidson and Best Western have
heritage and deep roots along America's most scenic highways and byways as
well as the many roads traveled around the world. Most importantly, this
partnership brings great benefits and on-the-road conveniences to our riders
The companies initiated the partnership in 2006.
For more information on Best Western's benefits for motorcycle enthusiasts, go
to www.bwrider.com. Consumers can plan their next motorcycle trip at
www.harley-davidson.com/wcm/rideplanner/, and follow the adventures of Best
Western's motorcycle blogger at
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a
privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST
WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and
territories worldwide. Now celebrating 67 years of hospitality, Best Western
welcomes hundreds of thousands of guests nightly. Best Western provides its
hoteliers with global operational, sales, marketing and promotional support,
and online and mobile booking capabilities. More than 15 million travelers are
members of the brand's award-winning loyalty program Best Western Rewards®,
one of the few programs in which members earn points that never expire and can
be redeemed at any Best Western hotel worldwide. The brand's partnerships with
AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide
travelers with exciting ways to interact with the brand. In 2012, Best Western
won a record number of awards, including AAA's Hotel Partner of the Year,
CAA's Partner of the Year, TravelClick's eMarketer of the Year and Compuware's
Best of the Web Gold awards.
For more information or to make a reservation, please visit
*Numbers are approximate and may fluctuate.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at www.harley-davidson.com.
|Amanda Lee |
|Best Western International
|Harley-Davidson Motor Company |
|(414) 343-4105 |
PRN Photo Desk, firstname.lastname@example.org
SOURCE: Best Western International
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