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Pulse Successfully Completes Initial Commercial Production of Its PULSE(R) Brand of Functional Beverages

Pulse Successfully Completes Initial Commercial Production of Its PULSE(R) 
Brand of Functional Beverages 
DENVER, CO -- (Marketwire) -- 02/20/13 --   The Pulse Beverage
Corporation (OTCQB: PLSB) ("Pulse"), makers of Cabana(TM) 100%
Natural Lemonade today announced the completion of its initial
commercial production of its flagship product PULSE(R) brand of
functional beverages in three health platforms: PULSE(R) -- Women's
Health Formula(TM), PULSE(R) -- Men's Health Formula(TM) and PULSE(R)
Heart Health Formula(TM) -- a detailed description can be accessed
through the Pulse Beverage website at www.pulsebeverage.com. There
will be an initial rollout of PULSE(R) into certain selected stores
in California.  
Pulse completed the design and flavor profiles of PULSE(R) brand of
functional beverages in 2012 and in test results the packaging and
flavor profiles were declared exceptional. Pulse has begun delivering
to selected stores. In addition to distributing PULSE(R) through its
extensive distribution system of over 90 distributors it is expected
that the two largest natural food distributors; United Natural Foods,
Inc. and Nature's Best, will carry PULSE(R).  
Bob Yates, CEO of Pulse, said, "We offer consumers the nutrients they
need in a great tasting beverage format in a convenient eye-catching
16oz glass bottle. These nutrients are backed by solid research and
are scientifically demonstrated to promote health in targeted areas.
The nutritional ingredients were specifically selected to provide the
amounts necessary to achieve targeted health benefits."  
The PULSE(R) brand of functional beverages were originally formulated
under license by a major healthcare company that spent in excess of
$10 million formulating, developing and initially marketing PULSE(R)
which was formulated to be scientifically effective by containing
ingredients that are widely considered to be critical to adult
health. Ingredients are introduced into the body in a beverage format
utilizing liposome nanotechnology that allows the body to absorb the
nutrients. Pulse owns the right to use the following Side Panel
Statement for PULSE(R) formulations for Heart Health Formula(TM),
Men's Health Formula(TM) and Women's Health Formula(TM): "Formulation
developed under license fr
om Baxter Healthcare Corporation." 
About The Pulse Beverage Corporation  
The Pulse Beverage Corporation is an emerging growth beverage company
that manufactures and distributes Cabana(TM) 100% Natural Lemonade
and PULSE(R) brand of functional beverages, originally developed by a
major healthcare company, in three health platforms: Pulse(R) Heart
Health Formula(TM), Pulse(R) Women's Health Formula(TM) and Pulse(R)
Men's Health Formula(TM). For more information visit:
www.pulsebeverage.com or email info@pulsebeverage.com.  
Forward-Looking Statements
 This news release contains
"forward-looking statements" as that term is defined in Section 27A
of the United States Securities Act of 1933, as amended and Section
21E of the Securities Exchange Act of 1934, as amended. Statements in
this press release which are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future. Such
forward-looking statements include, among other things, regulatory
incentives, the development of new business opportunities, and
projected costs, revenue, profits and results operations. Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among
others, the inherent uncertainties associated with new projects and
development stage companies. These forward-looking statements are
made as of the date of this news release, and we assume no obligation
to update the forward-looking statements, or to update the reasons
why actual results could differ from those projected in the
forward-looking statements. Although we believe that any beliefs,
plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that any such beliefs,
plans, expectations or intentions will prove to be accurate.
Investors should consult all of the information set forth herein and
should also refer to the risk factors disclosure outlined in our
annual report on Form 10-K for the most recent fiscal year, our
quarterly reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission.  
Shareholder Relations: 
Martin E. Janis & Company, Inc
877-302-6404 
investors@pulsebeverage.com
www.pulsebeverage.com  
Investor and Broker Relations:
Acorn Management Partners LLC 
Lance A. Beckham 
678-368-4012
lbeckham@acornmanagementpartners.com 
Media and Research Analysts:
Bev Jedynak
312-943-1123 
bjedynak@janispr.com