UC Irvine Extension Launches New Specialized Studies In Digital Journalism
Online Courses and Webinars to Address Journalist's Migration from Traditional
to Digital Media
IRVINE, Calif., Feb. 20, 2013
IRVINE, Calif., Feb. 20, 2013 /PRNewswire/ --The University of California,
Irvine Extension announced today an innovative online Specialized Studies
program in Digital Journalism in response to the explosive growth of online
media, and the resulting need for career journalists to transition from
traditional to new digital media platforms. Writers, journalists, and
publishers looking to enhance their careers and migrate to real-time content
management and publishing utilizing online media outlets will benefit from
"With the immediacy of the news cycles, blogs, wikis, and social media outlets
such as Facebook and Twitter, the way news content is gathered, reported and
disseminated has completely changed," said Melanie Mitchell, director of
management, marketing and business programs at UC Irvine Extension. "Our
Digital Journalism program allows participants to combine their journalistic
skills with the practical tools needed to successfully contribute to this
digital media transformation."
Two free webinars and two online courses will be offered this spring to
provide professionals with a comprehensive understanding of how to gather,
write and disseminate news and information across multiple online platforms.
The free webinars are as follows:
oDigital Journalism Education Planning Session: On Wednesday, February 27
from 11:30 a.m. to 12:30 p.m. PST, participants may join a webinar
providing an overview of the program, explaining how UC Irvine Extension
has worked with professionals from leading digital publications to help
career journalists learn how to take advantage of the variety of digital
media outlets necessary in today's diverse news marketplace.
oMarketing Your Online "Beat" Information Session: Taking place on
Wednesday, March 13 from 11:30 a.m. to 12:30 p.m. PST, this webinar will
present participants with an overview of the ways in which journalists
develop their 'beat,' creating a network of online sources and deepening
their knowledge of social media promotional techniques. The webinar will
also include a sneak peek into the spring course, "Finding and Marketing
Your Online 'Beat.'"
The new courses include:
oMaking Your Journalistic Notebook Public (April 1 – May 5): Technology has
fundamentally changed the ways in which news is gathered, produced and
distributed. The vast array of social networking tools now available on
the web, including Facebook, Twitter, blogs, LinkedIn, Instagram,
Pinterest, G+ and Skype are all critical outlets that journalists can
utilize to find sources, build content, and promote stories. The course
will help students identify how to organize their online journalism
toolkit and select the appropriate methods to tell their stories.
Instructor Kevin Hanegan, B.S., is the author of four related programming
books and is currently the Director of Educational Services for TIBCO
oFinding and Marketing Your Online Beat (April 29 – June 9): This course
focuses on the last decade of transition in the journalism world. Rapid
technology changes have deeply affected journalism, bringing multiple
opportunities for reporters to distinguish themselves. In order to survive
in an ever-evolving world, today's journalist or writer needs to have at
least one area of expertise; their "beat." Instructor Deidre Woollard,
M.F.A. will examine the various forms an online "beat" can take, as well
as how to develop a "beat," court sources, deepen your knowledge and
ultimately, how to get online content read.
For additional information or to register for the online courses or webinars,
please visit http://unex.uci.edu/areas/business_mgmt/digital_journalism/ or
call (949) 824-5414.
About UC Irvine Extension: University of California, Irvine Extension is the
continuing education arm of UC Irvine. Through thousands of courses and
programs offered on campus, online and on site, UC Irvine Extension helps
adult learners reach their career advancement and personal enrichment goals —
and is celebrating 50 years of providing universally accessible,
university-level learning to local, regional, and global communities. Learn
more at www.extension.uci.edu, or join us on Facebook at
About the University of California, Irvine: Founded in 1965, UC Irvine is a
top-ranked university dedicated to research, scholarship and community
service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the
most dynamic campuses in the University of California system, with nearly
28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff.
Orange County's largest employer, UC Irvine contributes an annual economic
impact of $4.2 billion. For more UC Irvine news, visit www.today.uci.edu.
CONTACT: Vivian Slater
714-573-0899 x 235
SOURCE UC Irvine Extension
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