WMS and Sky Betting & Gaming Enter Into B2B Online Gaming Content Agreement

  WMS and Sky Betting & Gaming Enter Into B2B Online Gaming Content Agreement

- Player Access to Premium WMS Video Slot Content Increases with Availability
                  on Fast Growing Sky Vegas Online Casino -

Business Wire

LONDON & WAUKEGAN, Ill. -- February 20, 2013

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc.
(NYSE:WMS), announced today that the Company entered into an online content
licensing agreement with Sky Betting & Gaming, the online betting and gaming
division of UK pay-television broadcaster BSkyB Group. The agreement provides
SkyVegas.com, the online casino site offered by Sky Betting & Gaming, with
access to WMS’ online library of authentic slot games for desktop and mobile
gaming platforms and further expands the global consumer audience for WMS’
premium video slot gaming content.

Sky Betting & Gaming, named 2012 Operator of The Year by eGaming Review
magazine, will feature the full catalogue of WMS' proven player-popular
digital slot content, including such hits as THE WIZARD OF OZ™, Zeus™, Reel
'Em In® and Jackpot Party® games on Sky Vegas. WMS’ premium slot content will
be available for SkyVegas.com players on both desktop and mobile platforms
following its anticipated commercial launch later in calendar 2013.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams
Interactive, said, “Sky Vegas is a leading casino operator in the UK
interactive gaming market and has a growing community of online players. The
inclusion of WMS slot content on their desktop and mobile platforms represents
another premier endorsement of our content, games and online gaming
capabilities. The agreement again highlights the growing momentum we are
generating in expanding the worldwide audience for our gaming content. I’m
confident that our industry-leading content will provide excitement and great
gaming experiences to the Sky Vegas online community and that together we will
achieve great success in the years to come.”

Samuel Downey, Head of Casino and Games at Sky Betting & Gaming, said, “We are
delighted to add the WMS gaming content to our online casino. Being able to
offer the popular slot content from WMS to Sky Vegas players has been a top
priority for some time. In land-based casino environments, it is common to see
players standing in line for a chance to enjoy the great gaming entertainment
WMS is known for and we are very happy to now offer these great player
experiences online for our customers. As WMS games become available online, I
expect they will quickly become new favorites of our players.”

Sky Betting & Gaming is licensed in Alderney and in addition to the
SkyVegas.com online casino site operates the SkyBet.com, SkyPoker.com and
SkyBingo.com sites. The inclusion of WMS’ content on SkyVegas.com is made
possible via OpenBet’s RGI (Remote Gaming Interface), which is incorporated
into the OpenBet platform used by Sky Betting & Gaming.

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and
marketing games, video and mechanical reel-spinning gaming machines, video
lottery terminals and in gaming operations, which places leased participation
gaming machines in legal gaming venues. The Company also develops and markets
digital content, products, services and end-to-end solutions that address
global online wagering and interactive social, casual and mobile gaming
opportunities. More information on WMS can be found at www.wms.com or
www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or

About Sky Betting & Gaming

Based in Leeds, Sky Betting & Gaming is one of the country’s leading online
betting and gaming companies. Sky Betting & Gaming consists of four core
brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo and one of the UK’s
leading multi-sports websites, Sporting Life. Customers can bet online or via
a mobile platform. The Sky Bet, Sky Vegas & Sky Bingo apps are free to
download from the App Store.

Sky Betting & Gaming is a wholly owned subsidiary of BSkyB. Sky entertains and
excites more than 10.6 million homes through the most comprehensive
multichannel, multi-platform television service in the UK and Ireland.

THE WIZARD OF OZ and all related characters and elements are trademarks of and
© Turner Entertainment Co. (s13)

This press release contains forward-looking statements concerning our future
business performance, strategy, outlook, plans, products and liquidity.
Forward-looking statements may be typically identified by such words as “may,”
“will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,”
“estimate,” “continue,” “project,” and “intend,” among others. These
forward-looking statements are subject to risks and uncertainties that could
cause our actual results to differ materially from the expectations expressed
in the forward-looking statements. Although we believe that the expectations
reflected in our forward-looking statements are reasonable, any or all of our
forward-looking statements may prove to be incorrect. Consequently, no
forward-looking statements may be guaranteed. We undertake no obligation to
update such forward looking statements, all of which are made only as of this
date, February 18, 2013. Factors which could cause our actual results to
differ from those projected or contemplated in any such forward-looking
statements include, but are not limited to, the following factors: (1) our
business may be disrupted while the acquisition by Scientific Games is pending
or if the acquisition is not consummated as our ability to transact business
with customers, suppliers and other business partners may be adversely
affected; (2) in the event our recently announced acquisition by Scientific
Games is not consummated, the price of our stock may be affected; (3) it may
be difficult for us to retain and recruit employees in vital areas while the
acquisition is pending or if it fails; (4) in connection with the recent
implementation of our enterprise resource planning system, there is the risk
of inaccurate data or reporting and significant design errors that could have
a negative effect on our operating results and impact our ability to manage
our business which could constitute significant deficiencies; (5) delay or
refusal by regulators to approve our new gaming platforms, cabinet designs,
game themes and related hardware and software; (6) changes in regulations or
regulatory interpretations that may adversely affect existing product
placements or future placements; (7) an inability to introduce in a timely
manner new games and gaming machines that achieve and maintain market
acceptance; (8) a decrease in the desire of casino customers to upgrade gaming
machines or allot floor space to leased or participation games, resulting in
reduced demand for our products; (9) a reduction in capital spending or
interruption in payments by casino customers associated with business weakness
or economic uncertainty that adversely affects our customers' ability to make
purchases or pay; (10) a greater-than-expected demand for operating leases by
customers over outright product sales or sales financing leases that shift
revenue recognition from a single period to the term of such operating leases;
(11) a reduction in play levels of our participation games by casino patrons,
whether due to economic conditions or increased placements of competitive
product; (12) inability of suppliers of key components to timely meet our
requirements to fulfill customer orders; (13) increased pricing or promotional
competitive activity that adversely affects our average selling price or
product revenues; (14) a failure to obtain and maintain our gaming licenses
and regulatory approvals; (15) failure of customers or players to adapt to the
new technologies that we introduce in new product concepts; (16) a software
anomaly or fraudulent manipulation of our gaming machines and software; (17) a
failure to obtain the right to use or an inability to adapt to rapid
development of new technologies; (18) an infringement claim seeking to
restrict our use of material technologies; (19) risks of doing business in
international markets, including political and economic instability, terrorist
activity, changes in importation and repatriation regulations such as
currently experienced in Argentina, and foreign currency fluctuations; and
(20) the unfavorable outcome of any legal proceedings in which we may be
involved from time to time. These factors and other factors that could cause
actual results to differ from expectations are more fully described under
“Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our
Annual Report on Form 10-K for the year ended June 30, 2012, and our more
recent reports filed with the U.S. Securities and Exchange Commission.


WMS Industries Inc.
William H. Pfund, VP Investor Relations, 847-785-3167
Joseph N. Jaffoni or Richard Land, 212-835-8500
WMS Industries Inc.
Mollie Cole, Director, Communications, 773-961-1194
FOR Sky Betting & Gaming:
Sky Corporate Communications
Clara Eldridge
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