Nitto Tire U.S.A. Inc. Hits 3 Million Fans on Facebook by Employing Unique Engagement Strategies

  Nitto Tire U.S.A. Inc. Hits 3 Million Fans on Facebook by Employing Unique
                            Engagement Strategies

PR Newswire

CYPRESS, Calif., Feb. 19, 2013

CYPRESS, Calif., Feb. 19, 2013 /PRNewswire/ -- Nitto Tire, a leading innovator
in high performance tires, has achieved a new social media milestone for the
brand by hitting 3 million fans on Facebook. Reaching this benchmark sets a
brisk pace of growth, with the 2.5-million fan mark having been gained just
two months ago.

"We have an incredible base of knowledgeable and enthusiastic people who
appreciate the innovation and excitement Nitto Tire pursues every day in
everything we do," said Tomo Mizutani, president of Nitto Tire U.S.A. Inc.
"That spirit is reflected in the incredible support we are seeing through
Facebook and the community that has been built by the users of our products."

Nitto continues to outrank all other Japanese companies except Sony on
Facebook and is now one of the top 2,000 pages overall, among notable brands
like Honda, Jeep, and Gatorade. Its fan base also dwarfs that of other tire
companies.

Nitto's success has been attributed to unique engagement strategies, which
have included letting fans virtually build and vote for their favorite
Nitto-clad car, compelling automotive photography, and a year-long sponsorship
of DJ and producer Steve Aoki in 2012. Nitto has several exciting fan outreach
programs scheduled for 2013.

To celebrate this landmark, Nitto Tire will offer a special gift to the first
3,000 people who sign up starting on Tues., Feb. 19, 2013. They will receive
an exclusive commemorative comic book tracing the history of the brand. The
comic showcases Nitto's grassroots growth in the United States, which was
propelled by strategic product decisions and partnerships developed by
Mizutani. This growth closely mirrors Nitto's success on Facebook, which has
been largely driven by its enthusiast followers and unique promotions.

Visit Nitto's Facebook page and enter to win.

This extraordinary growth on Facebook contributes to a strong start in 2013
for Nitto Tire that has also included sponsorship of Formula Drift Champion
Vaughn Gittin Jr. and the Monster Energy / Nitto Tire / Ford Mustang RTR as
well as the brand's first year as presenting sponsor for the Ultra4 Racing
King of the Hammers event.

Information on Nitto Tire U.S.A. Inc. and its products can be found on the web
at www.nittotire.com, on Facebook at www.facebook.com/NittoTire and on Twitter
at @NittoTire.

About Nitto Tire U.S.A. Inc.
Nitto Tire (www.nittotire.com) develops performance tires for all uses,
including racing, off-road and street. Using state-of-the-art manufacturing
and testing facilities in Japan and the United States, Nitto provides
innovative and high-quality performance tires for the most demanding
automotive enthusiasts. For more information, visit the company's website or
contact the company directly. Nitto is a registered trademark of Nitto Tire
U.S.A. Inc., 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

SOURCE Nitto Tire U.S.A. Inc.

Website: http://www.nittotire.com
Contact: Rachel Reenders, KCOMM, +1-949-294-5095, rachel@kcomm.com
 
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