One in Five Consumers Expects to Buy or Lease a Vehicle This Year

  One in Five Consumers Expects to Buy or Lease a Vehicle This Year

 Midwest auto consumers cautiously optimistic about 2013 economy, Huntington
                              Bank survey finds

Business Wire

COLUMBUS, Ohio -- February 19, 2013

Huntington Bank’s (NASDAQ: HBAN; first survey of consumers
in its Midwest markets, the newly created Midwest Economic Index, reveals that
one in five consumers plan to buy or lease a vehicle in 2013. Consumers are
planning these purchases as a result of cautious optimism about the U.S.
economy this year.

Sixty-six percent of respondents in the survey say they won’t be purchasing a
vehicle this year, and 14 percent are undecided, but in the current economy,
one in five (21 percent) are considering a vehicle purchase in 2013. All of
the respondents surveyed live in Ohio, Michigan, Indiana, Western Pennsylvania
or West Virginia.

“The convergence of pent-up demand, improved credit scores, greater access to
credit, aging vehicles, low interest rates, and high trade-in values have all
created a perfect storm of buying for the automobile consumer in 2013,” said
Rich Porrello, director of Huntington’s Auto Finance division. “With these
factors, consumers are recognizing that there has never been a better time to
visit their auto dealership to purchase a vehicle.”

The average passenger car on the road, as of June 2011, is 11.1 years old, and
the average light truck is 10.4 years old, according to Polk, the automotive
research firm. With so many drivers needing to replace their aging vehicles,
Polk has forecasted the sale of 15.3 million light vehicles in 2013, which is
a 5.6 percent increase over sales in 2012.

The Midwest Economic Index survey was conducted in mid-November 2012 in the
Midwest, an area of the country that has outpaced the national economic
recovery in terms of aggregate employment.

The Huntington Midwest Economic Index surveyed a random sample of consumers in
Western Michigan, Eastern Michigan, Northern Ohio, Central and Southern Ohio,
Indianapolis, Western Pennsylvania and West Virginia, with statistically
relevant responses available for each region. More information is available at


Echo Research conducted 2,100 online interviews (n=2, 133) among adult
consumers within the five primary Midwestern regions of the Huntington Bank
Community – Ohio, Michigan, Western Pennsylvania, Indianapolis, and West
Virginia. Respondents participated from Nov. 12-20, 2012. These findings have
a margin of error +/-2.1 percent at a 95 percent confidence level.

About Huntington

Huntington Bancshares Incorporated is a $56 billion regional bank holding
company headquartered in Columbus, Ohio. The Huntington National Bank, founded
in 1866, provides full-service commercial, small business, and consumer
banking services; mortgage banking services; treasury management and foreign
exchange services; equipment leasing; wealth and investment management
services; trust services; brokerage services; customized insurance brokerage
and service programs; and other financial products and services. The principal
markets for these services are Huntington’s six-state banking franchise: Ohio,
Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky. The primary
distribution channels include a banking network of more than 700 traditional
branches and convenience branches located in grocery stores and retirement
centers, and through an array of alternative distribution channels including
internet and mobile banking, telephone banking, and more than 1,300 ATMs.
Through automotive dealership relationships within its six-state banking
franchise area and selected other Midwest and New England states, Huntington
also provides commercial banking services to the automotive dealers and retail
automobile financing for dealer customers.

About Echo Research

Echo Research ( has a 23-year track record in
communications research – media content analysis, stakeholder evaluation and
reputation measurement. As part of the Ebiquity Group (, Echo
and Ebiquity and leaders in above- and below-line communications tracking and
research, providing independent data-driven insights to the global media, CMO
and CCO community to continuously improve clients’ business performance.

Member FDIC. The logo mark^® and Huntington^® are federally registered service
marks of Huntington Bancshares Incorporated.


Huntington Bancshares Incorporated
Cynthia Kincaid, 614-480-5415
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