Flowers Communications Group President Rashada Whitehead Elevated to CEO Post

  Flowers Communications Group President Rashada Whitehead Elevated to CEO

    Structures deal with founder Michelle Flowers Welch for equity stake.

Business Wire

CHICAGO -- February 19, 2013

Flowers Communications Group (FCG), one of the country’s leading multicultural
communications agencies, announced today Rashada Whitehead as chief executive
officer. The announcement comes two years after Whitehead’s appointment to the
position of president; and includes a deal that gives her an equity stake in
the company.

Rashada Whitehead, President and CEO, Flowers Communications Group (Photo:
Business Wire)

Rashada Whitehead, President and CEO, Flowers Communications Group (Photo:
Business Wire)

“Today is a proud day for me as an entrepreneur and also a PR practitioner,”
said FCG founder Michelle Flowers Welch, who now also assumes the role of
chairman. “Rashada started her career at Flowers Communications Group right
out of college and I am so proud of her evolution into such a dynamic, young
business leader. Her remarkable focus, passion for the business and
entrepreneurial spirit are a powerful combination that will serve this agency
and our industry well.”

Since 2011, Whitehead has led the agency’s growth and profitability by
maintaining its legacy of leadership and providing quality public relations
and integrated marketing services to an impressive, growing roster of client
partners which currently includes American Honda, Commonwealth Edison, Federal
Reserve Bank of Chicago, Illinois Department of Transportation, McDonald’s,
MillerCoors, Sears Holdings Corporation and Wells Fargo, among other
well-known and respected brands. The agency has been recognized with countless
industry awards and honors for its creative, results-oriented work.

“Our goal at Flowers Communications Group has obviously been to grow our
business but also to be leaders in the next era of communications,” said
Whitehead. “Succession planning for any firm is paramount, particularly those
independent. We’ve worked diligently to position ourselves at the forefront of
strategy and creativity, and are excited about what the future holds.”

With an 18- to 24-month goal of taking the firm into the mid-size category for
communications agencies, FCG has a forward-thinking, yet thoughtful business
strategy to move its vision ahead. The firm also believes that the key drivers
of its success are its strong credentials in driving total market
communications initiatives with sound multicultural strategies, coupled with
exceptional personnel talent.

Whitehead’s leadership has been recognized by PRWeek’s coveted “40 Under 40”
award in 2009, and is evident in the accolades of the agency and her team
which range from Best Places to Work in 2011 to top awards for social media,
media relations and integrated communications campaigns in 2012.Prior to her
return to FCG, she was a vice president with GolinHarris, where she led
national and global strategies for McDonald’s, including support of the 2008
Beijing Olympics. She is a Chicago native who is particularly passionate about
equipping youth with economic and social empowerment to serve as future
business leaders. Whitehead currently serves on the boards of Chicago Scholars
and My Sisters Keeper Chicago.

Flowers Communications Group is an independently owned, communications agency
based in Chicago. Founded in 1991 by D. Michelle Flowers Welch, its mission is
to provide quality public relations and integrated marketing services that
reach and respect diverse audiences by understanding and leveraging cultural
nuances to impact the total market. FCG is a partner in IPREX, the global
communication network. For more information, visit; or
connect via social media at BLOOM, Facebook, Twitter, Tumblr and LinkedIn.

Photos/Multimedia Gallery Available:



Flowers Communications Group
Katrina Parker, 312-228-8805
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