Medialets Chooses Logicworks as Strategic Managed Cloud Hosting Partner

Medialets Chooses Logicworks as Strategic Managed Cloud Hosting Partner 
Logicworks Deploys Scalable, Growth-Focused and Fully Customizable
Cloud Infrastructure for Essential Mobile and Tablet Advertising
Platform, Building on Medialets' Recent Momentum and to Help Drive
Future Growth 
NEW YORK, NY -- (Marketwire) -- 02/19/13 --   Logicworks, a global
leader in cloud computing and managed hosting, today announced that
Medialets, the essential platform for mobile and tablet advertising,
has selected Logicworks as a strategic managed hosting and cloud
computing partner. 
Logicworks provides customized, fully tailored cloud computing and
managed hosting solutions that allow Medialets to deliver its ads
globally. Logicworks' cloud infrastructure also supports Medialets'
comprehensive mobile and tablet platform which reduces the complexity
of every phase of a mobile campaign for premium brands, agencies, and
publishers. By leveraging Logicworks to deliver its managed hybrid
cloud infrastructure, Medialets has been able to adeptly serve its
rapidly growing client base and avoid significant capital
expenditures, all while maintaining the highest level of support for
its critical infrastructure.  
A fast-growing company, Medialets quickly identified the need to move
to a cloud and hosting provider who could work as a full partner to
its business strategy and deliver the responsiveness the company
needed to drive innovation more quickly than ever before. "Logicworks
provided the tools, cloud solution, and most importantly, the
business level relationship and understanding that we needed to
achieve our goals," says Eric Litman, CEO of Medialets. "Our managed
hybrid cloud from Logicworks, allows us to fully focus on enabling
efficient and effective mobile and tablet advertising for our premium
brand, agency and publisher customers." 
Medialets' request was no small feat, with 480 cores in the Hadoop
cluster, roughly two dozen database servers, and about a dozen
private cloud hosts with numerous virtual machines to support its
revenue-generating advertisement platform. Logicworks backed this
build with an Extreme Networks solution geared toward minimizing
latency while maximizing available throughput. Logicworks also
deployed an EMC VNX 5300 with close to 1 petabyte of raw storage,
providing a dedicated storage environment for the large numbers of
virtual machines and database servers. 
"Configuring and maintaining a complex and diverse IT infrastructure
would be prohibitively expensive and time consuming for Medialets to
do in-house and isn't an option with the majority of cloud and
hosting providers," says Kenneth Ziegler, Chief Executive Officer of
Logicworks. "With Logicworks' hosted private cloud services,
Medialets is able to not only leverage our diverse team of
specialized engineers, but also gains access to a custom
infrastructure designed specifically with their business in mind. Our
collaboration enables Medialets to serve millions of transactions per
second without breaking a sweat while meeting their rapid growth
needs as a leading mobile and tablet ad server."  
Medialets is growing fast and, with Logicworks' supported cloud
solutions and low latency network architecture, the company is able
to take on the increased demand and traffic requirements, while
simultaneously remaining highly competitive in ad serving. Logicworks
has also acted as an extension of Medialets' internal IT operations,
providing project management throughout the migration process.
Logicworks has continued to act as the trusted partner for the
Medialets team, helping it realize maximum infrastructure efficiency
to support growth in its market space. 
About Logicworks
 Logicworks provides cloud computing and managed
hosting to some of the world's most respected brands including Dow
Jones, NBC, Lincoln Center, Orion Health, and
Logicworks specializes in Private, Public and Hybrid Cloud Solutions
for SaaS, Media, eCommerce, Mobile, Healthcare, and Financial
services companies. Logicworks also offers a full suite of Compliance
Solutions and Managed Database Services.  
Founded in 1993, Logicworks is headquartered in New York City, in the
heart of the Soho district. Contact Logicworks at 866-FOR-LOGIC or
visit For more insight into Logicworks innovative
approach to cloud computing, visit 
About Medialets
 Medialets is the essential advertising platform for
mobile, enabling high-value mobile and tablet display advertising for
the world's leading brands, agencies and publishers. With unmatched
mobile advertising expertise, proven technology and the industry's
most flexible creative platform, Medialets reduces the complexity of
every phase of a mobile campaign -- planning and buying, ad creation,
ad serving and measurement. Every major agency holding group and more
than 500 of the world's biggest publishers, including BBC, BSkyB,
CNN, ESPN, The New York Times, The Wall Street Journal, The Weather
Channel and Yahoo!, use Medialets to power their mobile and tablet
campaigns. In operation since 2008, the company is based in New York
City with offices in London, Chicago and Los Angeles. To learn more,
For all media inquiries: 
Jacob Gardner 
+1 212 625 5402 
155 Avenue of the Americas, 5th Floor
New York, NY 10013 USA
Tel: +1 212 625-5300 
Fax: +1 212 625 5300 
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