Clear Channel Outdoor Launches Two New Digital Billboards in Minneapolis
Metro, Reaching 1.3 Million People Monthly
New Advertising Options in Burnsville Enhance Advertising for Local Businesses
and Display Public Safety Messages
Minneapolis, MN -- February 19, 2013 – Clear Channel Outdoor Holdings, Inc.,
(NYSE: CCO) one of the world's largest outdoor advertising companies, today
announced the launch of two new digital billboards in the city of Burnsville,
Minnesota which will expand opportunities for local advertisers, enabling them
to reach more than 1.3 million people each month.
The digital billboards are located on Interstate 35 West in Burnsville near
the junction with Highway 13, which is a major hub for commuters heading to
and from downtown Minneapolis. It's also a key transit route to local points
of interest, including the Burnsville Shopping Center, Burnsville Performing
Arts Center, Buck Hill Ski Resort, Minnesota Zoo, Valleyfair Amusement Park
and Mystic Lake Casino. In addition, Burnsville is the headquarters for the
Minnesota Valley Transit Authority, a regional bus hub for the southern metro
The new digital billboards offer the approximately 2,500 local area businesses
a unique opportunity to reach a significant audience each day and encourage
consumers to purchase their goods and services. By leveraging the digital
billboards' easy-to-update platform, Minnesota businesses can quickly adapt
messages with timely promotions targeting commuters and visitors. The city of
Burnsville will also be able to use these capabilities to promote the city and
its events and also to display critical public safety messages during times of
emergency or severe weather conditions.
"Clear Channel Outdoor has enabled Minnesota companies to more easily reach
their customers and grow their businesses which in turn will be good for job
creation and the overall economy, "said Susan Adams Loyd, President of Clear
Channel Outdoor – Minneapolis/St. Paul. "With its robust retail sector,
proximity to most major shopping areas, and new commercial and residential
developments, Burnsville is a thriving community. We are pleased to extend our
digital network to this important south metro corridor."
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest
outdoor advertising companies reaching more than half a billion people across
the globe every month. CCOworks with advertisers to create inspiring
out-of-home advertising campaigns, enabling brands to meet and engage people
when they're out and about. A growing portfolio of 750,000 displays is
currently made up of 650,000 displays in 28 countriesin the International
division acrossAsia-Pacific, Europe, and Latin America; and109,000 displays
in the United States and Canada, covering 48 of the 50 largest U.S. markets.
These displays span traditional and digital formats onroadside billboards,
street furniture andin retail,point of sale,airport, transitandlifestyle
environments. Advertisers can also enjoy access to an unrivalled
international network offering in excess of 4,500 digital billboards worldwide
including over 1,000 in the U.S.
/PRNewswire -- Feb. 19, 2013/
SOURCE Clear Channel Outdoor Holdings, Inc.
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