NVIDIA Introduces Groundbreaking Camera Technology With Chimera -- World's First Mobile Computational Photography Architecture

NVIDIA Introduces Groundbreaking Camera Technology With Chimera -- World's 
First Mobile Computational Photography Architecture 
Tegra 4 Family Delivers First Always-On HDR Photos and Video, HDR
Panoramic and Tap-to-Track Capabilities to Smartphones and Tablets 
SANTA CLARA, CA -- (Marketwire) -- 02/19/13 --  Forging a path for
the next wave of advanced, consumer-focused mobile imaging
experiences and applications, NVIDIA today announced new capabilities
delivered by the NVIDIA(R) Chimera(TM) Computational Photography
Available in the NVIDIA(R) Tegra(R) 4 family of mobile processors,
Chimera(TM) architecture offers a number of features never before
available on mobile devices, including always-on high-dynamic range
(HDR) photos and videos, HDR panoramic and persistent tap-to-track
"We developed the Chimera Computational Photography Architecture to
take mobile photography far beyond where it is today," said Brian
Cabral, Vice President of Computation Imaging at NVIDIA. "We're
enabling developers and users to not only use image processing to
enhance their photos, but also use computer algorithms to create
images no lens can capture alone." 
Previous mobile device architectures have made it difficult to use
the best tools for different parts of complex image processing.
Chimera architecture removes those boundaries by providing the power
to conduct nearly 100 billion mathematical operations per second to
perform image processing, using computational techniques used in
X-ray CT scanners, deep space telescopes and spy satellites. 
First revealed at CES 2013, the architecture redefines mobile imaging
with always-on HDR photos and videos. This allows camera users to
instantly capture high-quality, HDR images similar to how the human
eye sees the world -- in a vast array of locations and scenes, and
under diverse lighting conditions.  
Additional new features include HDR panoramic, which takes
wide-angle, or "fish-eye," shots that normally require an expensive
digital single-lens reflex camera. The Chimera architecture captures
a scene while the camera moves -- from side to side, up and down or
diagonally -- effectively "painting" a panorama in real time from
many angles and in any order the user wants. In contrast, competing
offerings must either be moved in one direction along a single
horizontal plane, or require significant amounts of post processing
-- taking up to 35 seconds -- to stitch together the panorama.  
In another industry first, the Chimera architecture includes
persistent tap-to-track technology, which allows users to touch the
image of a person or object to focus on within a scene. The camera
then locks in on that subject whether it moves or the camera is
repositioned to a better angle, while maintaining proper focus.
Persistent tap-to-track also adjusts the camera exposure depending on
any movement, helping avoid under- or over-exposure of the image's
subject or background.  
NVIDIA Chimera is available as technology integrated into the Tegra 4
family, including Tegra 4 -- the world's fastest mobile processor --
and the new Tegra 4i -- the first integrated Tegra LTE processor.  
Support from Leading Industry Players
 Device makers can use the
architecture to create differentiated imaging solutions to ship with
their smart phones and tablets. The architecture also provides an
application programming interface (API) that developers can use to
create enhanced imaging apps for the growing Android mobile customer
Two important players in the camera imaging sensor market, Sony and
Aptina -- with others to be announced -- have already added support
for the Chimera Computational Photography Architecture. Sony's Exmor
RS IMX135 13 MP sensor and Aptina's AR0833 1/3" 8MP mobile imaging
sensor support Chimera architecture, bringing always-on HDR
capabilities to market. Device makers can now adopt this technology
into their Tegra 4-powered devices; dramatically enhancing their
photo and video capabilities. 
"NVIDIA's Chimera architecture with our AR0833 sensor delivers mobile
customers an amazing photo and video experience," said John Gerard,
Senior Director of Mobile Products at Aptina. 
Chimera Computational Photography Architecture Key Features: 

--  First always-on HDR photos and videos
--  First HDR panorama
--  First persistent tap-to-track technology
--  First single-flash HDR capture

Useful Links
NVIDIA, Tegra, LTE, smartphone, mobile, quad core,
GPU, CPU, photo, HDR, TegraZone, Chimera 
 NVIDIA (NASDAQ: NVDA) awakened the world to computer
graphics when it invented the GPU in 1999. Today, its processors
power a broad range of products from smartphones to supercomputers.
NVIDIA's mobile processors are used in cell phones, tablets and auto
infotainment systems. PC gamers rely on GPUs to enjoy spectacularly
immersive worlds. Professionals use them to create 3D graphics and
visual effects in movies and to design everything from golf clubs to
jumbo jets. And researchers utilize GPUs to advance the frontiers of
science with high performance computing. The company has more than
5,000 patents issued, allowed or filed, including ones covering ideas
essential to modern computing. For more information, see
Certain statements in this press release including, but not limited
to, statements as to: the features and benefits of the NVIDIA Chimera
architecture; and the effects of the company's patents on modern
computing are forward-looking statements that are subject to risks
and uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual results
to differ materially include: global economic conditions; our
reliance on third parties to manufacture, assemble, package and test
our products; the impact of technological development and
competition; development of new products and technologies or
enhancements to our existing product and technologies; market
acceptance of our products or our partners products; design,
manufacturing or software defects; changes in consumer preferences or
demands; changes in industry standards and interfaces; unexpected
loss of performance of our products or technologies when integrated
into systems; as well as other factors detailed from time to time in
the reports NVIDIA files with the Securities and Exchange Commission,
or SEC, including its Form 10-Q for the fiscal period ended October
28, 2012. Copies of reports filed with the SEC are posted on the
company's website and are available from NVIDIA without charge. These
forward-looking statements are not guarantees of future performance
and speak only as of the date hereof, and, except as required by law,
NVIDIA disclaims any obligation to update these forward-looking
statements to reflect future events or circumstances. 
Copyright 2013 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, Chimera, Tegra, and TegraZone are trademarks and/or
registered trademarks of NVIDIA Corporation in the U.S. and other
countries. Other company and product names may be trademarks of the
respective companies with which they are associated. Features,
pricing, availability and specifications are subject to change
without notice. 
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For further information, contact:
Bruce Chan
NVIDIA Corporation
(408) 562-7596 
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