The Cheesecake Factory Names David M. Gordon as President

  The Cheesecake Factory Names David M. Gordon as President

Business Wire

CALABASAS HILLS, Calif. -- February 19, 2013

The Cheesecake Factory Incorporated (NASDAQ: CAKE)  today announced it named
David M. Gordon as President of The Cheesecake Factory Incorporated, effective
immediately.

Mr. Gordon most recently served as Chief Operating Officer of The Cheesecake
Factory and Grand Lux Cafe restaurants. His tenure with the Company spans 20
years, during which he was Regional Vice President, West Coast; Area Director
of Operations; and General Manager. He joined the Company in 1993 as a
Manager.

“David is well-deserving of this promotion, as he has been instrumental in
driving our restaurant operations to be more efficient and effective, while at
the same time increasing our standards for quality and service. He also plays
an important role in our international expansion with his operational
expertise and leadership abilities. He is a proven leader whose integrity and
commitment to excellence have earned him the trust and respect of everyone
that he works with,” said David Overton, Chairman and Chief Executive Officer.

“In the past four years under David’s leadership, restaurant-level margins
grew significantly, as did our guest satisfaction scores, demonstrating his
ability to balance our goals of delivering an exceptional experience to our
guests and running a profitable business. I am confident in David’s ability to
help lead our Company forward,” continued Overton.

Mr. Gordon replaces Michael Jannini, who left the Company to pursue other
interests.

The Company also announced that it named Spero Alex as Senior Vice President
of Operations of The Cheesecake Factory restaurants, effective immediately.
Mr. Alex, a 24-year veteran of the Company, most recently served as Regional
Vice President, East Coast. Previously, he was Area Director of Operations and
General Manager. He joined the Company in 1989 as a Manager.

“Spero has very broad operational experience and has demonstrated success in
every role within our operations structure. He is respected as a leader, and I
know that Spero will continue to contribute meaningfully in his new role,”
remarked Overton.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
177 full-service, casual dining restaurants throughout the U.S., including 162
restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand
Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen®
mark. Internationally, three The Cheesecake Factory® restaurants operate under
a licensing agreement. The Company also operates two bakery production
facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70
varieties of quality cheesecakes and other baked products. To learn more about
the Company, visit www.thecheesecakefactory.com.

Contact:

The Cheesecake Factory Incorporated
Jill Peters, 818-871-8300
investorrelations@thecheesecakefactory.com