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Deep Focus to Host an Evening of Disruption on February 21 at Social Media Week

Deep Focus to Host an Evening of Disruption on February 21 at Social Media Week 
Five Disruptive Thinkers From Politics, Fashion/Retail, Film, Purpose
and Next Gen Media Look at What's Ahead 
NEW YORK, NY -- (Marketwire) -- 02/19/13 --  Five disruptive thinkers
will take center stage during Social Media Week for an evening of
one-on-one conversations with Deep Focus CEO Ian Schafer.  
The remarkable lineup of speakers includes: 
Andrew McLaughlin, betaworks' entrepreneur-in-residence and the
former Deputy Chief Technology Officer of the U.S. and senior White
House staff member where from 2009 to 2011 he was responsible for
advising President Obama on Internet, technology and innovation
policy. A former executive at Google and Tumblr, McLaughlin also was
a non-resident fellow from 2011-2012 at Stanford Law's Center for
Internet & Society and at Princeton's Center for Information
Technology Policy. 
Chantel Waterbury, founder and CEO of Chloe + Isabel, a unique
fashion jewelry lifestyle brand that uses technology to empower and
inspire the next generation of entrepreneurs through its innovative
social-selling platform. A jewelry expert with over 14 years of
experience in corporate buying and product development spanning
multiple brands and geographies, she has developed jewelry and
merchandising strategies for most of the major retailers in the
United States. Her corporate buying career began at Target
Corporation followed by Macy's Merchandising Group where she received
the CEO's buyer of the year award.  
Adam Klaff, who runs business development for VHX, a digital
distribution platform that enables filmmakers to sell their work
directly from their own websites. Klaff, was previously Vice
President for Scott Rudin Productions. 
Brian Bedol, the founder and CEO of Bedrocket Media Ventures, a next
generation media company that creates pioneering content distributed
through cross-platform networks. Bedrocket creates and produces four
YouTube channels: action sports channel Network A; soccer channel
Kick in partnership with Major League Soccer; Official Comedy; and
Look TV, a fashion and beauty network. An active early-stage investor
and advisor, Bedol was a founding member and board member of social
TV analytics firm Bluefin Labs, recently acquired by Twitter, and a
unding investor in Buddy Media, recently sold to An
investor in the New Jersey Nets, he also oversaw the strategy that
led to the launch of the YES Network. He is best known for founding
Classic Sports Network and College Sports Television, which
respectively sold to ESPN and CBS. 
Rachael Chong, founder & CEO of where talent meets
purpose. Rachael founded Catchafire in 2009 with a vision to create a
more efficient and effective social good sector and a world where it
is commonplace to serve for the greater good. Under Rachael's
leadership, Catchafire is building a rapidly growing network of over
10,000 professionals and 2,500 social good organizations all across
the United States, and has become the world's largest online pro bono
talent provider. In 2012, Rachael received the prestigious NYC
Venture Fellowship, the Tribeca Disruptive Innovation Award, and was
named one of Fast Company's most 100 creative people in Business
Ian Schafer, a pioneer in digital media for the social age and the
creator of the popular meme @invisibleobama, said, "We are looking
forward to bringing this amazing group of diverse talent together on
behalf of Social Media Week and the industries it represents. All of
us benefit from exposure to people and ideas beyond our respective
wheelhouses. And we benefit all the more so when these people and
ideas are changing the way we go about our business in everything
from purpose to fashion." 
The event, which is part of Social Media Week in New York, will take
place on February 21 from 6:00 pm to 7:30 pm at 466 Lexington Avenue
and 46th Street in the atrium of JWT, a hub for Social Media Week.
For more information please visit 
About Deep Focus 
Deep Focus ( is the full-service digital agency for
the social age, and is a trusted partner of brands such as Pernod
Ricard, Pepsi, Purina, and WellPoint. Founded in 2002, the
award-winning agency has nearly 70 employees and is headquartered in
New York City. Deep Focus is a part of Engine USA and was Digiday's
Agency of the Year in 2010 and 2012. For more information on Deep
Focus, please follow us on Twitter and Facebook. 
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