Rentrak Offers Industry's First-Ever Television Total Audience Report
—First Report of its Kind Takes a Look at 28-day Audience Lift when DVR and
Video-On-Demand Viewing are added—
PORTLAND, Ore., Feb. 19, 2013
PORTLAND, Ore., Feb. 19, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), who
precisely measures movies and TV everywhere, today announced the release of a
Total Audience Viewing Report which combines DVR and video-on-demand (VOD)
viewership information with that of the live TV audience. The exclusive report
shows the percentage of increased viewing from the total audience for all
ad-supported prime time network and cable programs over seven, 14 and 28 days.
Previously, no report had shown the total audience viewing lift of program
audiences over a month period of time (28 days). With the new release,
advertisers, agencies and networks will benefit from insight that shows which
programs provide the greatest percentage of DVR and VOD lift over the extended
period. The reports will be made available as an optional series of Rentrak
"We believe in leaving no 'eyeballs' behind and realize that DVR and VOD
viewing continues to grow greatly beyond seven days," said Bill Livek,
Rentrak's Chief Executive Officer. "With a report that looks at a month of TV
viewing, both networks and their agency clients can discover the true audience
shift and lift beyond a week."
The first Total Audience Viewing Report showed significant lifts for a number
of broadcast and cable programs when adding in DVR and VOD playback. Popular
network shows such as "The Vampire Diaries" showed that more than half of the
total audience within 28-days came from DVRs and VOD, while "Grey's Anatomy,"
"New Girl," and "Revolution" each showed that more than a third of the 28-day
total came from DVR and VOD.
For cable programs, "Rizzoli & Iles" and "Sons of Anarchy" each saw an
additional DVR and VOD playback lift of over 60 percent within the 28-day
total, while "The Real Housewives of Beverly Hills," "Tosh.0," "Haven," "Teen
Mom 2," "Burn Notice," "Duck Dynasty" and "Sister Wives" each saw more than
half of the total audience after 28-days come from DVR and VOD.
The Total Audience Report incorporates live audience numbers, VOD audience and
DVR playback from Rentrak's 22 million televisions and census-based
video-on-demand behavior from over 100 million TVs. This special report is an
optional service available to Rentrak subscribers. For more information,
please contact TAreports@rentrak.com.
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak Corporation:
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