Metro Detroit Chrysler Group Dealers 'Move the Metal' to Raise $514,300 to
Support United Way for Southeastern Michigan
AUBURN HILLS, Mich., Feb. 19, 2013
AUBURN HILLS, Mich., Feb. 19, 2013 /PRNewswire/ --Chrysler Group LLC
announced today that it has donated $514,300 to United Way for Southeastern
Michigan based on the sale of 5,143 vehicles by Detroit-area Chrysler Group
dealers during the month of December.
The Company donated $100 for every Chrysler, Jeep®, Dodge, Ram and FIAT
vehicle sold by 42 Detroit metro dealerships that participated in this unique
"Chrysler Group and our Detroit metro area dealers are delighted that we are
able to support United Way in giving back to our communities," said Scott
Garberding, Chrysler Group LLC Campaign Co-Chair and Senior Vice President of
Manufacturing/World Class Manufacturing. "December was our second-best sales
month of 2012 and our best December sales in five years, so the timing of this
unique program was perfect."
The sales promotion was part of the Company's efforts to support United Way's
annual community giving campaign. Chrysler Group Chairman and CEO Sergio
Marchionne, who also serves as United Way for Southeastern Michigan's Campaign
Chair, kicked-off the campaign in September with a symbolic torch lighting
ceremony on Detroit's Hart Plaza to announce a $35 million fundraising goal
for the organization.
"We are honored to be the recipient of the more than $500,000 raised by
Chrysler in its year-end promotional program," said Michael J. Brennan,
President and CEO of United Way for Southeastern Michigan. "This special
contribution will enable United Way to connect more families in our community
with the basic services they need to improve their lives. My thanks to
Chrysler and its employees, who are consistently-generous supporters of United
Way and its many programs."
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance
with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat
vehicles and products. With the resources, technology and worldwide
distribution network required to compete on a global scale, the alliance
builds on Chrysler Group's culture of innovation, first established by Walter
P. Chrysler in 1925, and Fiat's complementary technology that dates back to
its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features
some of the world's most recognizable vehicles, including the Chrysler 300 and
Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand
Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms
and powertrains for small- and medium-size cars, allowing Chrysler Group to
offer an expanded product line including environmentally friendly vehicles.
About United Way for Southeastern Michigan
United Way for Southeastern Michigan mobilizes the caring power of Wayne,
Oakland and Macomb counties to improve lives in measurable and lasting ways
throughout the region. The organization is led by a diverse group of
volunteers from business, labor, government, human services, education and the
community. United Way provides opportunities to invest in the metropolitan
Detroit community through its annual Campaign and is a leader in convening
partners to impact local residents each year by increasing economic
self-sufficiency, protecting children and youth at risk, strengthening
families, empowering neighborhoods and communities, and promoting health and
wellness. Additional information is available at www.LiveUnitedSEM.org.
SOURCE Chrysler Group LLC
Contact: Ralph Kisiel, +1-248-512-2757 (office), +1-248-705-9688 (cell),
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