NICE Mobile Reach Selected by Telefónica to Provide Exceptional Customer Service

   NICE Mobile Reach Selected by Telefónica to Provide Exceptional Customer

The mobile customer care solution will enable Telefónica to engage its
customers in real time by seamlessly bridging between the company's mobile app
and contact center

PR Newswire

RA'ANANA, Israel, February 19, 2013

RA'ANANA, Israel, February 19, 2013 /PRNewswire/ --

NICE Systems (NASDAQ: NICE) today announced that NICE Mobile Reach, a solution
for mobile customer service, was selected for initial deployment by Movistar,
Spain's largest telecommunications operator and a brand of Telefónica Spain,
one of the world's foremost international communications companies. The
solution will serve as a bridge between Movistar's self-service mobile app and
the contact center, engaging customers based on their intent, profile, and the
context of the interaction. With NICE Mobile Reach, Movistar will increase
customer engagement, improve customer satisfaction, and provide efficient and
effective assisted service across channels.

NICE Mobile Reach enables Movistar customers to seamlessly transition from the
mobile app to assisted service with an agent. When a customer selects this
option, all information about the customer's activities in the mobile
application will be automatically transferred to the contact center and
immediately displayed on the agent desktop. The Movistar agent will be able to
use the interaction context to immediately start helping the customer in a
highly personalized way. Multimedia collaboration options, such as image
exchange, will further boost the quick and efficient resolution of the
customer's issue, improving first contact resolution rates and increasing
customer satisfaction.

"We believe that our outstanding customer service is a key differentiator in
our market, and one way to strengthen our position is to make sure that our
mobile application delivers a complete customer experience and resolution,"
said Mario Soro, Director of CRM Technology at Movistar. "NICE Mobile Reach
offers a unique, real-time connection between the self-service channel and the
contact center, and will enable us to provide personalized and effective
service to our mobile customers."

NICE's innovative offering will reduce the operator's service costs by
lowering the average handle times (AHT) of assisted-service interactions and
by reducing the volume of assisted interactions through increased first
contact resolution (FCR). Improvement in these areas further enhances the
overall customer experience. This is expected to help Movistar promote its
mobile app since customers will view it as a highly attractive and relevant
channel for addressing all of their service needs - whether this is fulfilled
through self-service or assisted service.

"Movistar's selection of NICE Mobile Reach affirms our vision for the
evolution of customer service," said Benny Einhorn, President of NICE EMEA and
Chief Marketing Officer. "More and more consumers are using their smartphones
and tablets to interact with service providers, and the service they receive
over these devices should reflect the lifestyle and expectations of such
customers. Movistar's customers will enjoy quicker, more effective, and highly
personalized service."

Movistar's selection of the NICE Mobile Reach solution was facilitated by NICE
partner IZO.

About NICESystems

NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software
solutions that enable organizations to take the next best action in order to
improve customer experience and business results, ensure compliance,fight
financial crime, and safeguard people and assets. NICE's solutions empower
organizations to capture, analyze, and apply, in real time, insights from both
structured and unstructured Big Data. This data comes from multiple sources,
including phone calls, mobile apps, emails, chat, social media, video, and
transactions.NICE solutions are used by over 25,000 organizations in more
than 150 countries, including over 80 of the Fortune 100

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks
of NICE Systems. All other marks are trademarks of their respective owners.
For a full list of NICE Systems' marks, please see:

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined
in the Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including those of Messer Einhorn, are based on the current
expectations of the management of NICE-Systems Ltd. (the Company) only, and
are subject to a number of risks and uncertainties that could cause the actual
results or performance of the Company to differ materially from those
described herein, including but not limited to the impact of the global
economic environment on the Company's customer base (particularly financial
services firms) and the resulting uncertainties; changes in technology and
market requirements; decline in demand for the Company's products; inability
to timely develop and introduce new technologies, products and applications;
difficulties or delays in absorbing and integrating acquired operations,
products, technologies and personnel; loss of market share; pressure on
pricing resulting from competition; and inability to maintain certain
marketing and distribution arrangements. For a more detailed description of
the risk factors and uncertainties affecting the company, refer to the
Company's reports filed from time to time with the Securities and Exchange
Commission, including the Company's Annual Report on Form 20-F. The
forward-looking statements contained in this press release are made as of the
date of this press release, and the Company undertakes no obligation to update
or revise them, except as required by law.

Corporate Media Contact

Erik Snider, +1-877-245-7448,


Marty Cohen, +1-212-574-3635,, ET
Anat Earon-Heilborn, +972-9-775-3798,, CET

SOURCE Nice Systems Ltd.
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