Will Kitty Play With It?

                           Will Kitty Play With It?

New Game Show for Cats from Friskies® Explores Cat Play in Fun New Way

PR Newswire

ST. LOUIS, Feb. 19, 2013

ST. LOUIS, Feb. 19, 2013 /PRNewswire/ --For cats, favorite toys sometimes
start out as regular household items for humans, from crumpled paper to bottle
caps. Friskies wants to hear and see all about the funny things cats play
with, or don't, and therefore created its first game show for cats to help
find out. Friskies introduces "Will Kitty Play With It?," and invites cats at
home to play along.

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Friskies releases new episodes of "Will Kitty Play With It?" each week for the
next several weeks on the Friskies Facebook page. Each episode of the game
show focuses on one specific item, hidden under a cardboard box, to be
revealed to a curious cat. Once the box has been lifted, suspense builds as
the item is revealed and described in detail before the big question, and
moment of truth: "Will Kitty Play With It?"

Items featured for consideration include a red plastic cup, a toothpaste cap,
a parking ticket, and more. Fans of the Friskies Facebook page may have
opportunities to vote for items to be featured, and make predictions about
whether or not the cat will play with the item during the show.

Fans also may have opportunities toreceive their very own home versions of
the game – complete with cardboard reveal box, string and a few items to get
started. Friskies wants to see the fun cats and owners create. Fans are
encouraged to film the fun and post their home videos on the Friskies Facebook
page to see if cats everywhere play with the same items as the cats on the
game show – or not. Fans can tag their videos and comments with #willkittyplay
and upload to Twitter @Friskies, or Friskies Facebook.

"Cats use their creativity, curiosity and imaginations to make just about any
household item into a toy," said Shawn Brain, Friskies assistant brand
manager. "We created 'Will Kitty Play With It' to have some fun encouraging
people to be more adventurous with playtime. We look forward to seeing videos
shared on our Facebook page from people who reimagined everyday items as fun
new toys with their cats."

DIY Homemade Cat Toys on Pinterest

To keep the creativity flowing, and to inspire even more playtime
possibilities, Friskies introduces "DIY Homemade Cat Toys," a series of simple
craft-style cat toy projects. Just about anyone can make Friskies' DIY Cat
Toys using household items that otherwise may wind up in the recycle bin, like
milk jug rings and cardboard tubes. Simple step-by-step instructions with
how-to photos are printable...and pinnable! Find and share instructions for
the Irresistiball, Knotty Spider, Playmaker and Canalot castle on the DIY
Homemade CatToys board on Friskies new Pinterest page at
http://pinterest.com/friskies/diy-homemade-cat-toys/.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is manufactured
by Nestle Purina PetCare, a global leader in the pet care industry. Nestle
Purina PetCare promotes responsible pet care, humane education, community
involvement and the positive bond between people and their pets. The North
American headquarters for Nestle Purina PetCare is located at Checkerboard
Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle
S.A. – the world's largest food company. All trademarks are owned by Societe
des Produits NestleS.A. or used with permission.

SOURCE Friskies

Contact: Julie Voss Catron, Julie.VossCatron@Purina.Nestle.com,
+1-314-982-3064 Office, +!-314-614-2553 Mobile
 
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