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Sergeant's Pet Care Products Announces Innovative New Products at Global Pet Expo

 Sergeant's Pet Care Products Announces Innovative New Products at Global Pet
                                     Expo

PR Newswire

OMAHA, Neb., Feb. 19, 2013

OMAHA, Neb., Feb. 19, 2013 /PRNewswire/ -- Sergeant's Pet Care Products, a
leader in the pet supplies industry, announces a variety of innovative new
product offerings for both the pet specialty and grocery/dollar/mass retail
channels at the 2013 Global Pet Expo. The products span several categories,
including flea and tick solutions, health and wellness, dental care and pet
treats.

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"We are excited to announce several new products to help our pets live
happier, healthier lives. It is always our first priority at Sergeant's to
provide effective, affordable options to pet owners. As we continue to grow
our product lines, we maintain our long-standing reputation for delivering
quality, innovative pet care products," stated Caryn Stichler, vice president
of marketing at Sergeant's.

The lineup of new products includes:

Flea and Tick

SENTRY^® Fiproguard^® MAX for dogs - This topical flea and tick treatment
contains the same veterinarian-recommended active ingredient, fipronil, found
in Frontline^® brand products.^* But with SENTRY^® Fiproguard^® MAX, the power
of fipronil is MAXimized with a second active ingredient. The patent-pending
combination of active ingredients in Fiproguard^® MAX starts to kill fleas and
ticks in minutes. It also ^ prevents more flea bites than either Frontline^®
Plus or K9 Advantix^® II.^* This significant advance in pet protection reduces
the pain and irritation flea bites cause dogs. It also reduces the risk of
anemia caused by severe infestations. By killing faster, Fiproguard^® MAX also
reduces the time pests have to spread disease to pets or people. This
waterproof product stops reinfestation of fleas, ticks and chewing lice and
maintains high efficacy for 30 days, protecting pets. SENTRY^® Fiproguard^®
MAX  is now available at pet specialty retailers nationwide.

Sergeant's^® Pronyl OTC^® Flea and Tick Spray for Dogs and Cats - Developed
for the grocery/drug/mass retail channel, Sergeant's^® Pronyl OTC^® Flea and
Tick Spray contains fipronil, the same trusted active ingredient found in
Frontline^® Spray.^** This waterproof spray kills fleas and ticks – including
brown dog ticks, American dogs ticks, lone star ticks and deer ticks, which
can spread Lyme disease – for up to 30 days. Pronyl OTC^® spray uses
bag-on-valve technology to offer consumers a continuous, quiet spray
application that can be used at all angles.Sergeant's^® Pronyl OTC^® Flea and
Tick Spray is now available at grocery and other retailers nationwide.

Health and Wellness

SENTRY^® Calming Shampoo for dogs and SENTRY^® Calming Shampoo for puppies - 
The new calming shampoo for dogs and puppies is a welcome addition to the
SENTRY^® pheromone product line of products that include Good Behavior
Pheromone Technology^™. The calming shampoo lessens stress-related behaviors
associated with washing dogs and puppies, while leaving the coat clean and
fresh. SENTRY^® Calming Shampoo for puppies calms puppies and the shampoo
itself is gentle enough for puppies. The pheromones included in the formula
help dogs avoid nervous reactions to bath time and gradually enjoy bath and
grooming time more. SENTRY^® Calming Shampoo for dogs and puppies will be
available at pet specialty retailers in July 2013.

SENTRY^® Calming Shampoo for cats -  The new calming shampoo for cats provides
a relaxed shampooing experience for felines. The pheromones lessen
stress-related behaviors and fear that many cats present when bathed. It also
leaves the coat clean and manageable. SENTRY^® Calming Shampoo for cats will
be available at pet specialty retailers in July 2013.

Dental

SENTRY^® Petrodex^® Dual Ended 360 Toothbrush for Dogs - This unique
toothbrush was designed specifically to make brushing in a dog's mouth gentle
and effective. The soft bristle head on one end has a continuous 360-degrees
of brushing power. On the other end, a traditional head is available for
working in tight spaces where it works better. A plaque scraper on the end and
ergonomic handle help make this an all-in-one tool that's easy to use. The
Sentry^® Petrodex^® Dual Ended 360 Toothbrush for Dogs will be available at
pet specialty retailers in March 2013.

SENTRY^®  Petrodex^® Veterinary Strength Twin Power Poultry Fresh Mint
Toothpaste for Dogs and Poultry Cool Mint Toothpaste for Puppies - These
specially-formulated twin-power toothpastes are the first to use the same
polishing agents as higher end toothpaste for humans. The puppy formula paste
includes fine polishing agents. The adult dog formula has an even more
powerful polishing agent. Both varieties contain mini breath freshening strips
and patent-pending odor neutralizing technology to deliver a quick end to
odors and improve breath. The flavors prove both highly appealing to dogs and
pleasant to humans in extensive taste and scent testing. The SENTRY^®
Petrodex^® Twin Power Toothpastes  will be available at pet specialty
retailers in March 2013.

SENTRY^® Petrodex^® Veterinary Strength Twin Power Dental Kit -  This
convenient kit contains everything a pet parent needs to effectively brush: a
Dual Ended 360 Toothbrush, a Twin Power Toothpaste (available in the formulas
for puppies or adult dogs listed above) and a Finger Brush. SENTRY^®
Petrodex^® Veterinary Strength Kits will be available at pet specialty
retailers in March 2013.

Treats

Pur Luv^® Sizzlin' Strips^™ - No dog can resist this tasty, sweet and savory
combination of flavors. Pur Luv^® Sizzlin' Strips^™ are wavy, extra chewy
treats that dogs beg for. They are low in fat for weight management, contain
omega fatty acids and real chicken and sweet potato. These sweet and smoky
treats are also made in the USA. Pur Luv^® Sizzlin' Strips^™ are now available
at pet specialty retailers.

Barkery® Snackwiches™ - Whether it's a shared snack, a picnic or an
old-fashioned sit down lunch with their best buddy, pet parents will want to
include delicious Barkery® Snackwich™ for their dog on the menu. These
scrumptious, soft and moist treats for dogs support healthy skin and coat,
contain no corn and no soy, and are low fat for a healthy weight. The treats
come in two size varieties to make them perfect for all dogs and are made in
the USA. Barkery® Snackwiches™ will be available at grocery and other
retailers in July 2013.

To learn more about new products from Sergeant's for the grocery/drug/mass
channel, visit sergeants.com.

For information about new SENTRY^® products for the pet specialty channel,
visit sentrypetcare.com.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, one of America's most trusted brands of pet
supplies, is an Omaha, Nebraska-based manufacturer of pet products. As part of
the Perrigo Company, a leading global manufacturer of OTC healthcare products,
Sergeant's brings effective, in-demand flea and tick treatments, health and
well being solutions and treats for dogs and cats to grocery, mass, dollar,
drug and club retailers. For more information, visit Sergeant's website at
sergeants.com. To be a part of the ongoing conversation about pet health, join
Sergeant's social media community, Pet Health Central (facebook.com/phcfans
and blog.sergeants.com).

Related Links

Sergeant's Pet Care Products
SENTRY Pet Care Products
SENTRY Good Behavior

*All brands are property of their respective owners. Fiproguard^® MAX for dogs
contains fipronil combined with a second active ingredient. This high level of
efficiency is maintained throughout the month. Independent studies show that
Fiproguard® MAX for dogs prevents more fleas from biting and taking a blood
meal than Frontline^® Plus and K9 Advantix^® II within the first hour after
reinfestation.


**Sergeant's® PRONYL OTC® flea & tick spray for dogs & cats is not
manufactured by or distributed by Merial. Frontline® is a registered trademark
of Merial.

SOURCE Sergeant's

Website: http://www.sergeants.com
Contact: Kelly Lytle, +1-402-938-7006, klytle@sergeants.com
 
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