Hold the Mustard! The Choice is Yours

                    Hold the Mustard! The Choice is Yours

  PR Newswire

  LONDON, February 19, 2013

LONDON, February 19, 2013 /PRNewswire/ --

- When it comes to pizza Domino's is the top dog - pretty apt then that our
new tasty crust now comes stuffed with a Hot Dog -

Domino's Pizza , the pizza delivery expert, has stuffed its crusts with
Mozzarella, BBQ Sauce, Hot Sauce, but now it's gone one step further - Hot
Dog! Food lovers, who already love a saucy sausage in a bun, now get to
experience two fabulous handheld snacks in one. The new Domino's Hot Dog
Stuffed Crust is available from February 18 ^th and like every Domino's
Stuffed Crust is made from scratch using fresh dough. The new Domino's Hot Dog
Stuffed Crust is particularly tasty when filled with mustard too, but if
that's not your style then the option is there to leave it out. If the pizza
wasn't enough to whet your appetite, Domino's has also launched a delicious
new addition to its side orders - Jalapeño Twisted Dough Balls. Twisted Dough
Balls take top toppings and twist them up with cheese in Domino's fresh dough,
finished with a brush of garlic oil. The new spicy flavour joins the ranks of
pepperoni and cheese and herb, which are already served as a portion of
six.Simon Wallis, sales and marketing director at Domino's Pizza, said: "We're
very excited about Domino's Hot Dog Stuffed Crust which is now on our menus.
It's a real fun concept and one we're sure pizza lovers and hot dog fans will
love." Grab a slice of the action with Domino's Hot Dog Stuffed Crust and
Jalapeño Twisted Dough Balls. Order online at http://www.dominos.co.uk , use
Domino's iPad, iPhone and Android ordering apps or visit your local store.

Notes to Editors: Domino's Pizza Group plc is the leading player in the
fast-growing pizza delivery market and holds the exclusive master franchise to
own, operate and franchise Domino's Pizza stores in the UK, Republic of
Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK
store opened in Luton in 1985 and the first Irish store opened in 1991. In
April 2011, the Group acquired a majority stake in the exclusive master
franchise to own, operate and franchise Domino's Pizza stores in Germany. In
September 2012, the Group acquired the master franchise for Switzerland,
Luxembourg and Liechtenstein and an option to acquire the Master Franchise
Agreement in Austria prior to the end of 2014. As at 30 December 2012, there
were 805 stores in the UK, Republic of Ireland, Germany and Switzerland. Of
these, 621 stores are in England, 51 are in Scotland, 32 are in Wales, 20 are
in Northern Ireland, one is on the Isle of Man, two are mobile units, 48 are
in the Republic of Ireland, 18 are in Germany and 12 are in Switzerland.
Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery
brands. Through its primarily franchised system, Domino's Pizza operates a
global network of more than 10,000 Domino's Pizza stores in 73 international
markets. Domino's Pizza has a singular focus - the home delivery of pizza,
freshly made to order with high quality ingredients.  Customers in the UK can
order online at http://www.dominos.co.uk , in the Republic of Ireland at
http://www.dominos.ie and in Germany at http://www.dominos.de . In addition,
mobile customers can order by downloading Domino's free iPhone, iPad and
Android apps.

For more information, please contact: Danny Bowles The Domino's Pizza Press
Office Domino's Pizza Group Ltd Tel: +44(0)1908-580-564 E:
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