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Over 50 Thousand Hotels Use TripAdvisor Business Listings to Promote Their Properties Online



  Over 50 Thousand Hotels Use TripAdvisor Business Listings to Promote Their
                              Properties Online

More than 40% Year-on-Year Increase in Properties Adopting TripAdvisor
Business Listings to Attract Travelers

Independent Study Finds Business Listings Subscribers Seeing Up to $64 for
Every Dollar Spent

PR Newswire

NEWTON, Mass., Feb. 19, 2013

NEWTON, Mass., Feb. 19, 2013 /PRNewswire/ -- TripAdvisor®, the world's largest
travel site*, today announced that more than 50,000 accommodations have
upgraded to TripAdvisor Business Listings to take advantage of TripAdvisor's
suite of advanced marketing services and generate more business online.

(Logo: http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO )

Since the product first became available in 2010, a growing number of hotel
companies and brands around the world, including Best Western,
InterContinental Hotels Group and Wyndham Hotel Group – as well as thousands
of independent hoteliers – have added a Business Listing to their TripAdvisor
page to drive more bookings and gain more visibility through the product's
powerful Special Offers and Mobile Upgrade features.

Globally, there has been a more than 40 percent year-on-year increase in the
hotel industry's adoption of Business Listings, and according to a recent
Forrester Consulting Total Economic Impact™(TEI) study entitled The Total
Economic Impact of TripAdvisor's Business Listings¹, some partners have
converted up to $64 in incremental bookings through the product for every
dollar spent.

Attract Guests with TripAdvisor Business Listings

TripAdvisor Business Listings offers an array of features and services to help
accommodations attract more guests and monitor their business's performance on
TripAdvisor:

  o Direct Connect – Enables individual hotels to increase their property's
    exposure in front of TripAdvisor's more than 60 million unique monthly
    visitors* by adding their direct contact information – such as a website
    link, email address and phone number – to their property page on the site.
  o Special Offers – Allows accommodations to capture the attention of
    researching travelers through customizable Special Offers on
    high-visibility pages on the site. According to a soon-to-be published
    TripAdvisor study², customers rate the most desirable type of Special
    Offers to be discounts on rooms (87 percent of respondents) and a free
    night's stay with booking (49 percent).
  o Mobile Upgrade – Increases a property's visibility and appeal to travelers
    on the go by displaying Special Offers in front of 45 million monthly
    visitors on TripAdvisor's mobile website and popular mobile app.

"TripAdvisor Business Listings have helped our members gain more exposure
amongst TripAdvisor's extensive community of travelers, which has driven
steady bookings for us to bestwestern.com, our preferred booking channel.
We've seen a significant return on our investment," said Best Western
International Senior Vice President Marketing and Sales, Dorothy Dowling. 
"The Special Offers feature has been very beneficial. It showcases our brand's
promotions to travelers who are researching a trip online and directs them to
the Best Western hotel that is right for them." 

The 50,000 Business Listings subscriber milestone follows closely on the heels
of another important TripAdvisor milestone: in Dec. 2012, TripAdvisor
announced that more than 300 million people view TripAdvisor content on
partner sites through content syndication and review collection partnerships.
Through these partnerships, major travel brands place TripAdvisor traveler
reviews and opinions on their own sites and use TripAdvisor Review Collection
Services to collect more candid guest feedback.

"TripAdvisor's recent Business Listings and Partnerships milestones are
evidence that a growing number of hoteliers and other travel brands around the
world are embracing TripAdvisor, its content and services," said Christine
Petersen, President of TripAdvisor for Business. "A strong online presence is
vital for accommodation businesses today. We're seeing more and more brands
adopt TripAdvisor Business Listings because it's a nimble solution that helps
accommodations upgrade their online and mobile presence, and we are
continually innovating to help them maintain a competitive edge."

About TripAdvisor
TripAdvisor^® is the world's largest travel site,* enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 60 million unique monthly
visitors*, and over 75 million reviews and opinions. The sites operate in 30
countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands, and together the sites attract more than 74 million 
unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include
www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com,
www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries,
Worldwide, July 2012

¹ Forrester Consulting Total Economic Impact™(TEI) study, "The Total Economic
Impact of TripAdvisor's Business Listings," commissioned report, conducted by
Forrester Consulting on behalf of TripAdvisor, July 2012

² TripBarometer by TripAdvisor, Global insights from tourists and
accommodation providers, conducted online from Dec. 7 2012 to Jan. 7 2013. The
total sample for the total business sample is 19,447.

©2013 TripAdvisor, Inc. All rights reserved. 

SOURCE TripAdvisor

Website: http://www.tripadvisor.com
Contact: Kevin Carter, +1-617-795-7577, kcarter@tripadvisor.com
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