Allot MobileTrends Report Highlights Segments in the Mobile Digital Lifestyle

Allot MobileTrends Report Highlights Segments in the Mobile Digital Lifestyle

Report Highlights Key Digital Lifestyle Profiles, Allowing Operators to
Improve Quality of Experience and Create Innovative Service Packages

PR Newswire

HOD HASHARON, Israel, February 19, 2013

HOD HASHARON, Israel, February 19, 2013 /PRNewswire/ --

Allot Communications Ltd. (NASDAQ, TASE: ALLT), a leading supplier of service
optimization and revenue generation solutions for fixed and mobile broadband
service providers worldwide, announced today that its Feb 2013 Allot
MobileTrends Report shows how subscriber traffic analysis can be used by
operators to segment and create innovative service packages for different
groups of data subscribers according to their digital lifestyle. Each segment
is defined by parameters that include online activity, daily usage patterns,
content consumed and the overall effect their activity has on the network. The
statistical information contained within the Feb 2013 MobileTrends Report was
aggregated from several participating mobile operators around the globe and
the data collected was entirely subscriber-anonymous.

 (Photo: http://photos.prnewswire.com/prnh/20130219/594946-INFO )

The report highlights the value of understanding individual digital lifestyles
from the network operator perspective. By analyzing the traffic of subscribers
and performing a statistical analysis of their traffic patterns and online
behavior, Allot identified five distinct digital lifestyles. These segments
include: Info Seeker, Info Guzzler, Social Monitor, Social Mingler and the
Digital Mover and Shaker.

The Digital Lifestyle Segmentation - Key Findings

  oThe Info Seeker - represents 32% of subscribers that use ad-hoc browsing
    to access information and a sizeable part of their action is in the
    evening.
  oThe Info Guzzler - represents 5% of subscribers that access content mostly
    during the day and their top applications used are P2P and other
    downloading.
  oThe Social Monitor - represents 14% of subscribers that access content
    mostly during mid-day for Social Networking, Video and VoIP.
  oThe Social Mingler - represents 15% of subscribers that use multiple
    application types such as Social Networks, Video and Browsing mostly
    during mid-day and evening.
  oThe Digital Mover & Shaker - represents 34% of subscribers combining
    personal data activity with social data activity and are online around the
    clock.

The report also includes the breakdown of leading applications used by the
different segments, including Facebook, Twitter, YouTube, BitTorrent, Skype
and general browsing. In addition, the report analyzes the time-of-day the
content is accessed or downloaded.

"This report emphasizes how mobile operators can capitalize on digital
lifestyle segmentation while simultaneously increasing loyalty among
subscribers," said Andrei Elefant,VP Marketing & Product Management at Allot
Communications. "Allot's market-leading solutions allow operators to perform
similar analysis on their own networks and tailor their offerings to the
different lifestyles of their customers in order to improve quality of
experience and create true value for their customers."

The full Feb 2013 Allot MobileTrends Report complete with graphics can be
accessed here: Allot MobileTrends Report

About Allot Communications

Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leading global provider of
intelligent broadband solutions that put mobile, fixed and enterprise networks
at the center of the digital lifestyle. Allot's DPI-based solutions identify
and leverage the business intelligence in data networks, empowering operators
to shape digital lifestyle experiences and to capitalize on the network
traffic they generate. Allot's unique blend of innovative technology, proven
know-how and collaborative approach to industry standards and partnerships
enables service providers worldwide to elevate their role in the digital
lifestyle ecosystem and to open the door to a wealth of new business
opportunities. For more information, please visit http://www.allot.com.

Safe Harbor Statement

Information provided in this press release may contain statements relating to
current expectations, estimates, forecasts and projections about future events
that are "forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995. These forward-looking statements generally
relate to the company's plans, objectives and expectations for future
operations. These forward-looking statements are based upon management's
current estimates and projections of future results or trends. Actual future
results may differ materially from those projected as a result of certain
risks and uncertainties. These factors include, but are not limited to:
changes in general economic and business conditions and, specifically, a
decline in demand for the company's products; the company's inability to
develop and introduce new technologies, products and applications; loss of
market; and other factors discussed under the heading "Risk Factors" in the
company's annual report on Form 20-F filed with the Securities and Exchange
Commission. These forward-looking statements are made only as of the date
hereof, and the company undertakes no obligation to update or revise the
forward-looking statements, whether as a result of new information, future
events or otherwise.

Contacts:

Allot Communications
Maya Lustig | Director of Corporate Communications
+972-9-7616851 | mlustig@allot.com

Finn Partners Israel for Allot Communications
Matthew Krieger
+972-544-676-950 | matthew@finnpartners.co.il

SOURCE Allot Communications Ltd.
 
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