Walgreens Gets a Fruit & Vegetable Antioxidant Boost with Voots Supplements

  Walgreens Gets a Fruit & Vegetable Antioxidant Boost with Voots Supplements

Berry-flavored chewable tarts provide the Vitamin C antioxidant power of three
                      servings of fruits and vegetables*

Business Wire

NORTHRIDGE, Calif. -- February 19, 2013

Pharmavite LLC today announced that its new Voots® Veggie-Fruit Tarts brand, a
fruit and vegetable based supplement for kids ages four and older that
provides the Vitamin C antioxidant power of three servings of fruits and
vegetables in two chewable berry-flavored tarts,* are now available for
purchase at Walgreens locations nationwide.

“We are excited that Walgreens customers across the country will now have
access to our new and tasty Voots supplements,” explained Erin O’Malia Gehan,
vice president of marketing for Pharmavite. “These delicious, chewable tarts
come in single-serve packets so that on-the-go, busy parents can easily and
conveniently include Voots Veggie-Fruit Tarts  in their kids’ lunchboxes,
backpacks or while out-and-about to help give their kids a boost of

Walgreens is the latest major retailer to carry the new and fast growing Voots
brand. In the fall of last year, Voots Veggie-Fruit Tarts debuted nationwide
in key retailers, including Target and Amazon.com. The suggested retail price
is $9.99 for a 14-count carton.

Made with no artificial flavors, colors or preservatives, Voots supplements
feature a blend of 11 real fruits and vegetables – apples, cranberries,
oranges, prunes, raspberries, strawberries, blueberries, carrots, sweet
potatoes, zucchinis and green beans – which have been dried and crushed. After
blending with Vitamin C and other ingredients, the blend is pressed into
tablets for a great tasting supplement that delivers an antioxidant boost for
kids. Although Voots supplements were designed with kids in mind, moms and
dads can take them too!

Voots Veggie-Fruit Tarts are tableted and quality tested by Pharmavite LLC, a
global leader and manufacturer of dietary supplements. To learn more, visit
www.voots.com. Also keep up with the latest updates and interact with the
brand online at www.facebook.com/LoveVoots, www.twitter.com/LoveVoots and

*Note to Media:

Voots supplements contain 60 mg Vitamin C per serving. The average Vitamin C
content of the top 20 most commonly consumed fruits and top 20 most commonly
consumed vegetables is 19 mg per serving, for a total of 58 mg per three
servings. Voots supplements are not intended to replace your daily intake of
fruits and vegetables, which are important sources of fiber and additional
nutrients. It is recommended that Voots be taken in addition to your favorite

About Pharmavite LLC

For more than 40 years, Pharmavite LLC has earned and maintained the trust of
healthcare professionals, consumers, and retailers by manufacturing
high-quality vitamins, minerals and other dietary supplements, and all-natural
foods under its Nature Made® and SOYJOY® brand names. For more information,
please visit Pharmavite.com.

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion,
Walgreens (www.walgreens.com) vision is to become America’s first choice for
health and daily living. Each day, Walgreens provides more than 6 million
customers the most convenient, multichannel access to consumer goods and
services and trusted, cost-effective pharmacy, health and wellness services
and advice in communities across America. Walgreens scope of pharmacy services
includes retail, specialty, infusion, medical facility and mail service, along
with respiratory services. These services improve health outcomes and lower
costs for payers including employers, managed care organizations, health
systems, pharmacy benefit managers and the public sector. The company operates
8,057 drugstores in all 50 states, the District of Columbia and Puerto Rico.
Take Care Health Systems is a Walgreens subsidiary that is the largest and
most comprehensive manager of worksite health and wellness centers and
in-store convenient care clinics, with more than 700 locations throughout the


Mile 9 for Voots
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