Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video Advertising Services

  Akamai Leverages mDialog to Power Dynamic Ad Insertion for New Online Video
  Advertising Services

   Using mDialog’s Technology, New Akamai Sola Ad Integration Services Will
 Enable Cloud-Based Targeted Video Advertising on Linear, Live and On-Demand
                       Content Across Connected Devices

Business Wire

TORONTO -- February 19, 2013

mDialog, the leader in video stream management across connected devices, today
announced that the mDialog Smart Stream Video Platform technology is a core
element powering dynamic ad insertion in Akamai^® Technologies’ new Ad
Integration Services offering. Announced today, Sola Ad Integration Services,
a new offering in the Sola Vision media workflow portfolio, is designed to
help media companies reach, monetize and measure their desired audiences
across the widest range of connected devices with 1-to-1 addressable
advertising within linear, live and on-demand programming.

Sola Ad Integration Services dynamically inserts and measures targeted ads
into linear, live and on-demand video content on the Akamai Intelligent
Platform for delivery to any internet-connected screen. Using mDialog’s
cloud-based dynamic ad-insertion technology, Sola Ad Integration Services also
gives media companies the ability to maintain their existing video
infrastructure and workflow, thanks to its standards-based architecture.

“Having Akamai select mDialog for dynamic ad insertion is an enormous
validation of our technology and its ability to scale to meet the demands of
1-to-1 addressable advertising in linear broadcasts across connected devices,”
said Greg Philpott, Founder and CEO of mDialog. “We look forward to working
with Akamai to bring cutting-edge video stream management solutions to our
media customers.”

“Delivering targeted online video advertising, scalable to the Internet’s
largest audiences, opens up tremendous new opportunities for online media
monetization,” said Bill Wheaton, SVP and GM of Akamai’s media business unit.
“We selected mDialog’s network-side ad-insertion approach because it offers
the scalability, quality, and performance that Akamai’s customers expect.”

By shifting the complexities of online video ad insertion from the player to
the cloud, mDialog’s Smart Stream Platform removes many of the limitations
associated with traditional player-based ad delivery. The Smart Stream
Platform uses a lightweight stream SDK to ensure accurate Interactive
Advertising Bureau (IAB) compliant measurement beaconing, and supports
interactive video ads and ad-skipping prevention in order to deliver a
seamless TV-quality viewing experience across devices.

About mDialog

mDialog (www.mdialog.com) works with the largest media companies in North
America to manage, deliver, and measure video advertising across IP-connected
devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.
The company’s Smart Stream platform dynamically delivers in-stream uniquely
addressable advertising within linear, live and on-demand programming. Working
with mDialog, content and service providers are able to increase the value of
their video streams while leveraging their existing encoding, publishing and
ad-decisioning investments through Smart Stream Intelligence.


Sarah Cain, 415-378-0775
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