Southwest Airlines Launches Movies On Demand

                 Southwest Airlines Launches Movies On Demand

Majority of Fleet Now Equipped With Variety of Inflight Entertainment Options

PR Newswire

DALLAS, Feb. 19, 2013

DALLAS, Feb. 19, 2013 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced
today that movies on demand are now available on all WiFi-equipped Southwest
aircraft for only $5 per movie, per device. The airline also announced an
upgrade to their television package. In 2012, Southwest became the only
airline in the world to stream live television directly to Customers' personal
devices. Now, in addition to eight channels of live news and sports,
Customers can also select on-demand episodes of popular television shows. The
upgraded TV package is $5 a day, per device on WiFi-enabled planes. 

"Providing a comprehensive and robust inflight connectivity system for our
Customers is paramount," said Dave Ridley, Southwest Airlines' Senior Vice
President Business Development. "Our Flight Attendants are famous for
delivering superb Customer Service, and we're excited to enhance our onboard
entertainment offering and take the Customer Experience to new heights."

The majority of Southwest Customers now have access to WiFi, movies on demand,
and the upgraded television offering. As of February 6, all Southwest Boeing
737-700 and 737-800 aircraft were equipped with Row 44 satellite technology
that enables these entertainment offerings/services. This milestone
represents nearly 75 percent of all Southwest aircraft, which completes the
retrofit installations. Moving forward, all new deliveries and AirTran
conversions will enter service with Row 44 technology installed. 

WiFi service can be purchased for $8 a day, per device including stops and
connections. Customers do not need to purchase WiFi in order to access movies
or TV.

Accessing the Internet, or watching movies and television is simple.
Customers use their WiFi-enabled device onboard any Boeing 737-700 or 737-800
aircraft, connect to "southwestwifi," and launch their browser to be directed
to the inflight entertainment portal. From the portal, Customers are able to
select WiFi, movies, or television. The portal also provides free access to a
flight tracker, shopping, and games. With Row 44 satellite technology,
connectivity continues to work over bodies of water so Customers remain
connected all day, no matter where they travel. This video highlights the
Inflight connectivity experience.

For more information and visuals about using WiFi, movies, or television
onboard, please visit the WiFi media kit on SWAmedia.


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating passengers boarded, and including wholly-owned subsidiary, AirTran
Airways, operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six near-international countries. Southwest is one of the
most honored airlines in the world, known for its commitment to the triple
bottom line of Performance, People and Planet. To read about how Southwest is
doing its part to be a good corporate citizen, visit
to read the Southwest Airlines One Report™.

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees (fare
difference may apply). Southwest's all Boeing fleet consistently offers
leather seating and the comfort of full-size cabins, many of which are
equipped with satellite-based WiFi connectivity and a new, eco-friendly cabin
interior. With 40 consecutive years of profitability, the People of Southwest
operate more than 3,100 flights a day and serve communities around 78 airports
in Southwest's network of domestic destinations. Southwest Airlines' frequent
flights and low fares are available only at

SOURCE Southwest Airlines

Contact: Southwest Airlines Communications, +1-214-792-4847
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