Cypress’s PRoC™-UI Solution Wins 2012 Product of the Year Award From Electronic Products Magazine

  Cypress’s PRoC™-UI Solution Wins 2012 Product of the Year Award From
  Electronic Products Magazine

 Now in Production, PRoC-UI Combines a 2.4-GHz, Low-Power Wireless Radio and
               Capacitive Touch; Optimized for HID Applications

Business Wire

SAN JOSE, Calif. -- February 19, 2013

Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Electronic
Products magazine has named the PRoC™-UI (Programmable Radio-on-a-Chip–User
Interface) a 2012 Product of the Year. The PRoC-UI solution combines a 2.4-GHz
proprietary WirelessUSB™-NL Radio with Cypress’s CapSense^® and TrueTouch^®
capacitive touch technologies. This combination enables user interface
functionality in wireless devices, including gestures supported by Windows 8
applications. Cypress also announced that three variations of the PRoC-UI
family are now in production.

The Electronics Products editors considered nearly 300 product entries using a
set of criteria that included whether a product presented a significant
advancement in technology, featured ground-breaking innovation, and offered a
substantial price/performance benefit. PRoC-UI excelled in all of these areas.

“We are very pleased to accept this award from the highly respected editors of
Electronic Products,” said Jayant Somani, senior director of worldwide
marketing for Cypress’s Data Communication. “It’s a tremendous endorsement of
the outstanding technology we have at Cypress. Perhaps more importantly, this
award is a validation of our ability to create solutions that help our
customers get to market faster, with better and more cost-effective end
products.”

Cypress integrated its market-leading user interface and wireless technologies
to create PRoC-UI. The solution delivers cost savings through integration,
shorter design times, lower power, and smaller form factor. PRoC-UI boasts an
impressive -87 dBm receive sensitivity at 1 Mbps. This enhanced sensitivity
enables longer range (up to 30 meters) operation and allows for lower-power
transmit signals. The device features low active and standby currents, which
enable longer battery life. It also offers superior performance in the
presence of 2.4-GHz interference from common sources such as WiFi, Bluetooth,
cordless phones, and microwaves.

Availability

PRoC-UI is available in three variations:

  *PRoC-TT (CYRF89535) offers TrueTouch touchscreen technology and CapSense
    touch sensing with 32 KByte Flash and 35 IOs in a 68-pin QFN package,
    targeting wireless trackpads, touch mice, and keyboard with trackpads.
  *PRoC-CS (CYRF89435) offers CapSense touch sensing with 32 KByte Flash and
    35 IOs in a 68-pin QFN package, or with 13 IOs in a 40-pin QFN package,
    targeting wireless mice with capacitive sliders and keyboards with
    capacitive touch buttons.
  *PRoC-USB (CYRF89235) includes Cypress’s enCoRe V USB microcontroller with
    32 KByte Flash and 13 IOs in a 40-pin QFN package, targeting wireless USB
    dongles.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, and PSoC 5
programmable system-on-chip families and derivatives, CapSense touch sensing
and TrueTouch solutions for touchscreens. Cypress is the world leader in USB
controllers, including the high-performance West Bridge^® solution that
enhances connectivity and performance in multimedia handsets, PCs, and
tablets. Cypress is also the world leader in SRAM memories. Cypress serves
numerous markets including consumer, mobile handsets, computation, data
communications, automotive, industrial, and military. Cypress trades on the
NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online
at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch and West Bridge are
registered trademarks and PRoC and WirelessUSB are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com