"Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad Networks' in
the Age of Google Shopping"; Mercent Announces Recorded
Webinar and Presentation Availability
SEATTLE, WA -- (Marketwire) -- 02/19/13 -- Mercent, a leading
technology company that enables retailers to profitably reach and
convert more shoppers online, announced today it has posted the audio
and presentation slides from the first webinar in its 2013 Mercent
Retail(TM) Webinar Series titled "Are Comparison Shopping Engines
Dead? The Rise of 'Shopping Ad Networks' in the Age of Google
With interest from more than 250 retailers, eCommerce media and
analysts, and industry investors, this event launched Mercent's 2013
Mercent Retail(TM) Webinar Series -- a monthly schedule of
educational, eCommerce-focused webinars focused on helping large,
enterprise-level retailers stay apprised of the latest industry
trends and news and navigate, strategize and profit in the rapidly
changing eCommerce market.
The "Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad
Networks' in the Age of Google Shopping," led by Mercent's Chairman
and CEO Eric Best and co-presenter Anthony Guarino, Mercent's
Director of Shopping Programs, covered Google's Shopping and Product
Listing Ads' (PLA) overlap and impact on online comparison and
shopping engines and offered insights and best practices on how
retailers can execute to increase their online marketing and sales
performance to drive profits across each comparison shopping engine.
Mr. Best also commented on Google's recent announcements on its
pending Channel Intelligence acquisition and introduction of Google
Enhanced Campaigns for Adwords, and the potential impact these
developments may have on retailers, their eCommerce marketplace
strategy, and go-forward relationships with Mercent.
The full recorded presentation of Mercent's "Are Comparison Shopping
Engines Dead? The Rise of 'Shopping Ad Networks' in the Age of Google
Shopping," along with presentation slides are available publicly
HERE. To learn more about Mercent's full product portfolio including
software for comparison shopping engines and Google Shopping contact
Mercent Sales at 206-832-3900 or firstname.lastname@example.org.
Mercent provides eCommerce marketing software
solutions ensure large brand name retailers, including 1-800-Flowers,
the Home Shopping Network, GUESS?, L'Occitane USA and others are
visible, competitive, and profitable wherever consumers shop. The
company's Mercent Retail(TM) SaaS platform collects, tracks,
optimizes and publishes retail's total merchandising offers,
including catalog content, pricing, data and promotions across a
broad network of digital advertising and eCommerce channels.
Supported purchasing destinations for Mercent shopping feeds include
Amazon.com, Google, eBay, Bing, product ads, comparison shopping
engines (CSEs), affiliate networks, social shopping sites and paid
search and display advertising campaigns. The company was founded by
Amazon.com veterans, is venture funded, and based in Seattle, WA. For
more information, visit www.mercent.com.
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