SodaStream Named Among Fast Company's "World's 50 Most Innovative Companies"

 SodaStream Named Among Fast Company's "World's 50 Most Innovative Companies"

PR Newswire

AIRPORT CITY, Israel, Feb. 19, 2013

AIRPORT CITY, Israel, Feb. 19, 2013 /PRNewswire/ -- SodaStream International
Ltd. (NASDAQ: SODA), the leading manufacturer and distributor of home
carbonation beverage systems, was named as one of the World's 50 Most
Innovative Companies by Fast Company in the magazine's March 2013 issue.

(Logo: )

''We are honored to be recognized by Fast Company as one the World's Most
Innovative Companies in 2013," said Daniel Birnbaum, CEO of SodaStream. "We
empower consumers around the world to change the way they consume carbonated
beverages, offering a more convenient, better-for-you, eco-friendly
alternative to "Big Soda" and the disposable plastic they create. We
understand that innovation never ends and we see this honor as an inspiration
to continue moving our mission forward."

Fast Company cited SodaStream as one of the World's Most Innovative Companies
for "making DIY carbonation sexy." Other contributing factors for the honor
include SodaStream innovations in soda flavors and its broad range of products
such as The Source, a soda maker designed by renowned consumer product and
industrial designer Yves Behar.

"The Source was created with the understanding that world-class aesthetics are
a prerequisite to securing space on the countertop. It combines a sleek, clean
design with best-in-class engineering," said Yaron Kopel, SodaStream Chief
Innovation & Design Officer. "With a patented 'Snap-and Lock' bottle mechanism
for easier connection and release, as well as clear LED feedback for
carbonation levels, SodaStream Source creates a beautiful, functional and
eco-friendly 21st Century appliance."

Fast Company also honored businesses such as Apple, Amazon, Google and Nike,
alongside rising newcomers such as Square, Fab and Tumblr, and international
stars such asKenya's Safaricom, Russia's Oktogo and China's Landwasher. Fast
Company also recognizes Top-10 companies in certain countries, and for Israel
SodaStream was rated #1, with Waze and Better Place among those rounding out
the field.

In their words, The World's Most Innovative Companies is Fast Company's most
high-profile editorial effort of the year. The editorial team spends months
gathering and sifting data to identify those enterprises that exemplify the
best in business from across the economy and around the world.The end result
is a package that dares to be different, emphasizing not just revenue growth
and profit margins but also progressive business models and an ethos of

Fast Company's Most Innovative Companies  issue hits newsstands today and is
available online at in app form via iTunes.

Media Contacts:
Yonah Lloyd
Chief Corporate Development and Communications Officer

Jodi Bragg, HL Group; 646-460-8908

Fast Company
Cole Wilson,Director of Editorial Relations 

About SodaStream

SodaStream manufactures beverage carbonation systems which enable consumers to
easily transform ordinary tap water instantly into carbonated soft drinks and
sparkling water. Soda makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks and
sparkling water. Our products are environmentally friendly, cost effective,
promote health and wellness, and are customizable and fun to use. In addition,
our products offer convenience by eliminating the need to carry bottles home
from the supermarket, to store bottles at home or to regularly dispose of
empty bottles. Our products are available at more than 60,000 retail stores in
45 countries around the world. For more information on SodaStream, please
visit the Company's website: SodaStream's investor
relations app, which offers access to SEC documents, press releases, videos,
audiocasts and more, may be downloaded on itunes for iPhone/iPad or Google for
Android mobile devices.

About Fast Company

Fast Company is the world's leading progressive business-media brand, with a
unique editorial focus on innovation in technology, ethonomics (ethical
economics), leadership, and design. In print and through digital and social
channels, as well as live events, Fast Company reports on and addresses the
most progressive business leaders. Editor Robert Safian was named AdWeek's
Editor of the Year in 2009.Under the leadership of publisher Christine
Osekoski, Fast Company made AdWeek's Hot List for three consecutive years, and executive editor Noah Robischon has tripled traffic and
revenue.Fast Company is owned by Joe Mansueto, founder, chairman, and CEO of
Morningstar, a leading provider of independent investment research. 

This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our beverage carbonation systems and consumables in each of the markets in
which we use third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future, competing
products; potential product liability claims if any component of our beverage
carbonation systems is misused; our ability to protect our intellectual
property rights; our being found to have a dominant position in certain
markets which may place limits on our ability to operate; risks associated
with our being a multinational corporation, including fluctuations in currency
exchange rates; our potential exposure to greater than anticipated tax
liabilities; our products being subject to extensive governmental regulation
in the markets in which we operate; adverse conditions in the global economy
which could negatively impact our customers' demand for our products; and
other factors detailed in documents we file from time to time with the United
States Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995

SOURCE SodaStream International Ltd.

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