New Akamai Ad Integration Services Bring Higher Quality and Simplicity to
Online Video Advertising
Addition to Akamai's Sola Vision portfolio performs dynamic insertion of
targeted advertisements into video streams across Internet-connected devices
Cloud-based solution designed to meet the scalability challenge to reach the
largest online audiences
CAMBRIDGE, Mass., Feb. 19, 2013
CAMBRIDGE, Mass., Feb. 19, 2013 /PRNewswire/ -- Akamai Technologies, Inc.
(Nasdaq: AKAM), the leading cloud platform for helping enterprises provide
secure, high-performing user experiences on any device, anywhere, today
announced availability of Ad Integration Services. The newest offering in
Akamai's cloud-based Sola Vision suite of workflow, security, and connectivity
solutions, Ad Integration Services is designed to simplify the insertion of
individually-targeted advertising video content into video streams without the
potential quality degradation inherent in a client-based approach. Ad
Integration Services' in-network ad insertion approach is architected for high
scalability to meet the demands of the largest online audiences.
Sola Vision's Ad Integration Services dynamically inserts targeted ads from
multiple ad decisioning/ad network platforms into linear and on-demand video
streams for delivery to any Internet-connected device via Akamai's Sola Sphere
media delivery network. Ad Integration Services leverages mDialog's Smart
Stream Platform™ technology and open standards-based architecture to allow
online content providers to maintain existing video infrastructures and
By shifting the complexities of online video advertising insertion from the
player to the cloud, Ad Integration Services can simplify or remove many of
the functions and third-party integrations that are required with a
client-based ad insertion approach. This approach is designed to eliminate the
risk of quality problems due to last-mile bandwidth contention between ad and
video content during the critical transition from content to ad playback. The
player/client for this new solution uses a lightweight SDK to ensure accurate
Internet Advertising Bureau (IAB) compliant measurement beaconing. This easily
integrated SDK also supports interactive video ads and ad-skipping prevention
in order to deliver a seamless TV-quality viewing experience across devices.
"Targeted video advertising has been the holy grail of the online media
industry since online video began," said Greg Ireland, Research Manager,
Multiscreen Video, for IDC. "A network-based approach to ad insertion has the
potential to address some of the key challenges that have stood in the way.
Specifically, the ability to scale to meet broadcast-size audiences and using
ad content from a variety of sources in a simple, device-agnostic way."
"Akamai's Sola Ad Integration Services mark a tremendous leap forward in
helping content owners and advertisers alike realize the full potential and
value of online video advertising," said Ahmet Ozalp, vice president,
products, for Akamai's media division. "The thriving ecosystem that has
continued to evolve around online video advertising has become increasingly
challenging to navigate. Akamai believes that our Sola Vision's Ad Integration
Services are making it easier than ever for all parties to take advantage of
their technologies and services of choice in a way that is simple to deploy
and unobtrusive to the consumer."
Sola Vision, the cloud-based portfolio of online video services within
Akamai's Sola Media Solutions, is a comprehensive set of integrated, modular
services designed to offer customers a powerful way to simplify and streamline
the challenges of online media workflow, protection, and connectivity.
Supported by the Akamai Intelligent Platform, Sola Media Solutions enable the
economic online distribution of content to the broadest possible array of
devices, delivering rich, high-definition quality video to any device at
Sola Vision Ad Integration Services are compatible with a range of leading
encoders, including Cisco Media Processor, Elemental^® Live, and Envivio C4.
Further information about Ad Integration Services, as well as all of Akamai's
Sola Media Solutions, is available at
Akamai® is the leading cloud platform for helping enterprises provide secure,
high-performing user experiences on any device, anywhere. At the core of the
Company's solutions is the Akamai Intelligent Platform™ providing extensive
reach, coupled with unmatched reliability, security, visibility and expertise.
Akamai removes the complexities of connecting the increasingly mobile world,
supporting 24/7 consumer demand, and enabling enterprises to securely leverage
the cloud. To learn more about how Akamai is accelerating the pace of
innovation in a hyperconnected world, please visit www.akamai.com or
blogs.akamai.com, and follow @Akamai on Twitter.
Akamai Statement Under the Private Securities Litigation Reform Act
This release contains information about future expectations, plans and
prospects of Akamai's management that constitute forward-looking statements
for purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
indicated by these forward-looking statements as a result of various important
factors including, but not limited to, failure of Akamai services to operate
as expected or to address intended market needs, a failure of Akamai's network
infrastructure, and other factors that are discussed in Akamai's Annual Report
on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically
filed with the SEC.
Chris Nicholson Natalie Temple
Media Relations Investor Relations
SOURCE Akamai Technologies, Inc.
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