The Hanover Helps Agents Create Unique Value For Customers With The Platinum Experience

 The Hanover Helps Agents Create Unique Value For Customers With The Platinum
                                  Experience

PR Newswire

Feb. 19

—ENABLES COMPANY'S NEW HAMPSHIRE AGENTS TO ATTRACT AND RETAIN MORE PERSONAL
LINES ACCOUNT CUSTOMERS—

BEDFORD, New Hampshire (February 19, 2013) The Hanover Insurance Group, Inc.
(NYSE: THG) today unveiled its Platinum Experience—a robust collection of
services, solutions, and products— to help its New Hampshire independent agent
partners win more high-quality, personal lines account customers.

(Logo: http://photos.prnewswire.com/prnh/20051031/NEM023LOGO) 

In an increasingly competitive and dynamic personal lines environment,
Platinum helps independent agents differentiate themselves with customizable
marketing tools and special services. In addition, Platinum enables the
company's agent partners to attract and retain more account customers, by
providing a flexible product suite for every stage of a customer's life.

"With the launch of The Platinum Experience, The Hanover has elevated its
commitment to helping our independent agent partners succeed," said Mark
Desrochers, President, personal lines business at The Hanover. "Hanover
Platinum creates a unique value that separates us from the competition and
strengthens our position as the insurer of choice for account customers that
value the advice of independent agents."

There are three essential components that make up the heart of The Hanover
Platinum Experience: Hanover Platinum Services; Hanover Platinum Protection;
and Hanover Platinum Solutions. Together, they offer a fresh approach to
personal lines business that enable Hanover's agents to provide account
oriented customers with unparalleled protection, service and peace of mind.
Platinum will be rolled-out in other states over the next several months.

Hanover Platinum Services offers unique services for Platinum customers,
including great claims and customer service; easy-to-read coverage summaries
and bills; online policy access; cloud based home inventory tools to easily
record all valuables, and helpful information about home and auto maintenance,
along with insurance safety tips; all quickly accessible through
MyHanoverPolicy.com.

With Hanover Platinum Protection, The Hanover recognizes that "one size DOES
NOT fit all" when it comes to insurance. Instead, The Hanover offers products
that—together—provide a customizable "total account" approach to personal
lines insurance coverage. This Platinum approach helps Hanover agents to
provide the right mix of auto, home, recreational vehicle and other important
coverages for every stage of their customers' lives.

Hanover Platinum Solutions include a broad set of distinctive tools and
programs designed expressly for agents to differentiate themselves and help
attract, round and retain more accounts. The Hanover will provide its partners
with access to valuable marketing services, including Website development,
advertising, continuing education and lead generation. All these tools and
programs are supported by local Hanover personal lines experts who work
closely with agents to fully leverage these capabilities.

"As more and more direct writers flood the market with a focus primarily on
price, we are thrilled to offer our agents a completely different approach,
which is aimed at creating value and developing a deep, long term relationship
with our customers. We believe that independent agents are the value added
distribution channel and our personal lines solutions will help them win and
retain the best customers," said Desrochers. "The Hanover Platinum Experience
not only provides products, services and solutions that customers love; it
helps our agent partners save time, sell value and grow their businesses."

The Hanover is a leading provider of business, home, auto, valuables and
recreational vehicle insurance coverage in New Hampshire. Agents interested
in more detail should contact The Hanover's local branch office, which is
located in the Bedford Springs Office Park and can be reached at 603-472-9990.
Interested agents also can visit the "Agent" section of the company's web site
at www.hanover.com.

About The Hanover
Founded in 1852, The Hanover Insurance Group, Inc. (NYSE: THG) is proud to be
celebrating 160 years of delivering on its promises to its agent and broker
partners, and their customers. The Hanover Insurance Group, Inc., based in
Worcester, Mass., is the holding company for a group of insurers that includes
The Hanover Insurance Company, Worcester, Mass., Citizens Insurance Company of
America, Howell, Mich., Chaucer Holdings plc, London, and their affiliates.
The Hanover offers a wide range of property and casualty products and services
to businesses, individuals, and families through a select group of agents and
brokers. The company is ranked among the top 25 property and casualty insurers
in the United States. Through Chaucer, the company also underwrites business
at Lloyd's of London in several major insurance and reinsurance classes,
including property, marine and aviation, energy, U.K. motor and casualty. For
more information, please visit www.Hanover.com.

CONTACT:
Amy Banek
Media
Relations
abanek@hanover.com
(508) 855-4486

/PRNewswire/ -- Feb. 19, 2013/

SOURCE The Hanover Insurance Group, Inc.

Website: http://www.hanover.com
 
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