Symantec Mobility Survey Reveals That Good Things Come to Those Who Don't Wait
Innovators Seeing Higher Revenue and Profit Growth, Competitive
Advantages, Positive Brand Impact and Happier Customers
MOUNTAIN VIEW, CA -- (Marketwire) -- 02/19/13 -- Two distinct types
of organizations emerge from Symantec Corp's. (NASDAQ: SYMC) recent
2013 State of Mobility Survey -- "Innovators," who readily embrace
mobility, and "Traditionals," who are reluctant to implement it.
Eighty four percent of innovators are moving ahead with mobility,
motivated by business drivers, and they are experiencing significant
benefits. Traditional organizations are implementing mobility more
slowly, largely in response to user demand, and are seeing both fewer
costs and benefits.
Click to Tweet: Business drivers motivate innovative companies to
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"Few issues command the attention of IT today like mobility," said
Francis deSouza, president, Products and Services, Symantec. "The
difference in attitudes and results between the organizations that
actively embrace mobility and those that are reluctant is
significant. Organizations taking a proactive approach benefit much
more than those that put it off until they eventually find themselves
trying to catch up to the competition."
The two groups perceive the benefits and risks of mobility
differently. Among innovators, 66 percent say the benefits are worth
the risks, while 74 percent of traditional businesses feel the risks
are not worth it. This is reflected in the rate of mobility adoption,
with 50 percent more employees using smartphones for business among
innovators than among traditional organizations. More than half of
innovators (55 percent) are also taking control of purchasing phones
for employees, compared to 44 percent of traditionals.
When it comes to the innovators, company involvement doesn't stop
with purchasing the phones. They also more often have mobility
policies, and they are twice as likely to use technology to enforce
their policies (60 percent in the innovators as opposed to 33 percent
Costs and Benefits
With the innovators taking more advantage of
mobility, they are also seeing more costs associated with it. In
fact, they averaged twice as many
mobile incidents during the last
year, such as lost devices and data breaches, leading to consequences
such as regulatory fines and lost revenue. The innovators are also
experiencing far more benefits, in three key areas:
-- Increased productivity, speed and agility
-- Improvements in brand value, customer happiness and overall
-- Happier employees and improved recruiting and retention rates
Most importantly, however, the innovators are experiencing nearly 50
percent higher revenue growth than traditionals (44 percent vs. 30
percent). All things considered, businesses perceive net positive
results with mobility.
Effective Mobile Implementation
The survey results illustrate the
positive impact mobility can have on the business, with the right
preparation. The following guidelines can help organizations make the
most of their mobile deployment while reducing risks:
-- Being cautious about mobility is okay. Being resistant is not. Start
embracing it. Organizations should take a proactive approach and
carefully plan an effective mobile implementation strategy.
-- Start with the apps with greatest productivity benefits for employees.
One of the best ways to get started with mobility is to implement
mobile apps that will have an immediate impact on the business.
-- Learn from the innovators -- get the benefits while minimizing the
risks. The key is to be aware of the risks associated with mobility
such as information loss, and to follow the example of the innovators.
Symantec's 2013 State of Mobility Survey
Symantec's 2013 State of
Mobility Survey represents the experiences of 3,236 businesses, from
29 countries. Respondents were the individuals in charge of computing
-- either senior staff in the case of enterprises, or often an
employee with technical aptitude among SMBs. Responses came from
companies with a range of five to more than 5,000 employees.
-- Report: 2013 State of Mobility Survey Results
-- Blog Post: Early Adoption of Mobility Pays Off
-- SlideShare Presentation: 2013 State of Mobility Global Results
-- Infographic: 2013 State of Mobility Survey
-- Podcast: 2013 State of Mobility Survey
-- 2013 State of Mobility Survey Press Kit
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-- Visit Symantec Connect Business Community
-- Visit Symantec's MobileSecurity.com
Symantec protects the world's information, and is a
global leader in security, backup and availability solutions. Our
innovative products and services protect people and information in
any environment -- from the smallest mobile device, to the enterprise
data center, to cloud-based systems. Our world-renowned expertise in
protecting data, identities and interactions gives our customers
confidence in a connected world. More information is available at
www.symantec.com or by connecting with Symantec at:
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FORWARD-LOOKING STATEMENTS: Any forward-looking indication of plans
for products is preliminary and all future release dates are
tentative and are subject to change. Any future release of the
product or planned modifications to product capability,
functionality, or feature are subject to ongoing evaluation by
Symantec, and may or may not be implemented and should not be
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