Brand Keys Ranks Dunkin' Donuts Number One In Coffee Customer Loyalty and
Packaged Coffee Customer Loyalty
Dunkin' Donuts is tops in coffee customer loyalty for seventh consecutive year
CANTON, Mass., Feb. 19, 2013
CANTON, Mass., Feb. 19, 2013 /PRNewswire/ --With competition brewing steadily
in the coffee category, Dunkin' Donuts, America's all-day, everyday stop for
coffee and baked goods, has been recognized once again for keeping guests
running with a superior experience. For theseventh straight year, Dunkin'
Donuts has been ranked number one in customer loyalty in the coffee category
by the Brand Keys Customer Loyalty Engagement Index. This year, Dunkin' Donuts
was also ranked number one in customer loyalty in the packaged coffee
The 17th annual national survey conducted by brand loyalty and engagement
consultancy Brand Keys identifies brands that are best able to engage
consumers by meeting or exceeding their expectations, which creates loyal
customers. Brand Keys' Customer Loyalty Engagement Index recognizes the brands
that receive the highest loyalty and engagement assessments and surpass
competitors for "delighting" customers. In the coffee restaurant and packaged
coffee categories, consumer preferences were based on consistently meeting
customer expectations for taste, quality, service and brand value.
"Being recognized by Brand Keys once again for coffee customer loyalty is an
honor that we share with our dedicated community of franchisees and our
hard-working crew members, who provide our guests with fast and friendly
service every single day," said John Costello, Chief Global Marketing and
Innovation Officer at Dunkin' Brands. "Working closely with our franchisees,
we remain committed to keeping people running with a wide variety of food and
beverages served quickly at any time of day, and at a great value."
"We congratulate Dunkin' Donuts, which has developed an extremely loyal fan
base by creating real emotional engagement between their brand and the
consumer," said Robert Passikoff, founder and president, Brand Keys. "They've
been #1 in our Customer Loyalty Engagement Index for seven years in a row, and
you can only achieve that through great product, meaningful differentiation,
and a brand that continuously resonates with the consumer."
Dunkin' Donuts' packaged coffee is the perfect way to enjoy the delicious
taste of Dunkin' Donuts coffee at home, any time. Available in favorite
flavors such as Original Blend, Decaf, Hazelnut and French Vanilla, Dunkin'
Donuts' packaged coffee is available at participating Dunkin' Donuts
restaurants in a 16-oz. bag.
According to The NPD Group / CREST®, Dunkin' Donuts serves the most hot
regular/decaf/flavored coffee and iced coffee in America, selling more than
1.7 billion cups of coffee every year. Dunkin' Donuts uses 100% Arabica coffee
beans, and the company's coffee specifications are recognized by the industry
as a superior grade of coffee. There are more than 7,300 Dunkin' Donuts
restaurants in the United States and more than 10,400 restaurants in 32
To learn more about Dunkin' Donuts, visitwww.DunkinDonuts.comor follow us on
Facebook (www.facebook.com/DunkinDonuts) and Twitter
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty
in the coffee category by Brand Keys for seven years running. The company has
more than 10,000 restaurants in 32 countries worldwide. For the full-year
2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of
approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of
the Dunkin' Brands Group, Inc. (NASDAQ: DNKN) family of companies. For more
information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts
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