When on the move - Jabra Motion follows

Jabra has gone above and beyond with the new headset, Jabra Motion - providing 
maximum mobility and the most superior user experience, whether on the road, 
in the office or at home. Jabra Motion is completely interoperable with all 
mobile devices and UC platforms. All it takes is a simple touch and Jabra 
Motion literally follows your every move, using the latest motion sensor 
technology for superior audio experience and full flexibility. 
NASHUA, N.H., Feb. 19, 2013 /CNW/ - Today, Jabra, the world's leading 
manufacturer of wireless audio solutions, announced a state-of-the-art 
headset, Jabra Motion™, designed to suit the rapidly growing group of mobile 
workers that are multi-tasking at the office, in the car and at home using 
smart phones, tablets or laptop with "presence everywhere" apps and Unified 
Communication (UC) solutions. 
(Photo: http://photos.prnewswire.com/prnh/20130219/NE61467 ) 
"We aim to help the mobile worker gain the full benefits from their mobile 
devices and UC solutions. It is our experience that one of the most important 
factors for users, embracing these communication platforms and devices, is the 
headset which bridges the gap between the users and the promise of efficiency 
and flexibility with sound," says Mogens Elsberg, CEO Jabra. 
The intuitiveness of the Jabra Motion design features allow you to concentrate 
on the job at hand; not having to give second thought to the surroundings when 
picking up a call. With a combination of motion sensors and intelligent 
microphones, Jabra Motion automatically adapts to the sound environment and 
adjusts to ensure the optimal and clear sound throughout a conversation, 
whether in a noisy office or on the road. The headset registers any movement 
instantly; when you pick up the headset - the call is answered simultaneously; 
when you start walking, the speaker volume is automatically adjusted; just as 
it will turn off and takes a power nap when laid down. 
"We are pleased to have Jabra onboard with the Jabra Motion for the new 
Microsoft Lync 2013," says Giovanni Mezgec, General Manager for Lync Product 
Marketing at Microsoft Corp. "Jabra's long history in UC and their knowledge 
about audio perfection and innovative design will add value to the end-user 
experience of Lync customers." 
Jabra devices enable users to derive the full audio experience with all the 
flexibility- and efficiency benefits they expect from mobile devices and UC 
solutions through enhanced voice collaboration. 
Jabra has had a continued collaboration with Microsoft and has been a 
Microsoft Gold Certified Partner since 2007, when Jabra launched its first 
optimized headset for Microsoft Office Communicator. Today, Jabra carries a 
broad portfolio of UC hands-free audio solutions - optimized and qualified for 
Microsoft Lync. 
For the Jabra Motion, the Jabra design team opted for the 'behind-the-ear' 
circular shape; mimicking the back of the ears' semi-circle shape; a 
simplistic, yet aesthetic design element. The folding boom adds 
"pocketability" - the ability to carry it in a pocket without breaking the 
boom arm – a key feature in the new design. The folding boom is at the same 
time used to take and end calls with a simple flip of the boom arm. 
The Jabra Motion 'behind the ear' Jabra design is the 8(th) generation of a 
legendary headset wearing style that has become a Jabra trademark. Since 2000, 
when Jabra launched the world's first Bluetooth® headset, the 
'behind-the-ear' design has been setting industry standards with more than 4 
million devices sold. 
Jabra Motion will keep you up to speed and in touch, any time and everywhere - 
it intuitively follows your every move and with the latest Near Field 
Communication (NFC) technology for fast pairing, you simply tab the headset 
with your NFC enabled devices to connect. 
The launch of Jabra Motion follows the recent announcement of another new 
Jabra innovation - the Bluetooth® enabled speakerphone; Jabra Speak™ 510. 
Together these two devices offer a powerful package of connectivity for both 
personal and group conversations, turning any space into a conference room. 
With the increased mobility of the global workforce the Jabra Speak 510 was 
the natural next step from the award-winning Jabra Speak™( )410 that won 
best in test in a 2011 Sound & Design survey. 
To highlight Jabra Motion's importance to the mobile worker target audience, 
its launch coincides with the launch of Microsoft Lync 2013 (February 19-21, 
Hotel Del Coronado, San Diego, CA). Jabra is excited to be a Gold Sponsor at 
the Lync Conference 2013. Partner and Customer attendees may visit Jabra at 
Booth #7 to view and test the full range of Lync Optimized Audio Solutions for 
the mobile worker, home and corporate office and contact centers. 
About Jabra  Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord 
A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 850 people 
worldwide and in 2011 produced an annual revenue which amounted to DKK 2,106 
million. Jabra is a world leader in the development, manufacturing, and 
marketing of a broad range of hands-free communications solutions. With a 
reputation for innovation, reliability, and ease of use that goes back more 
than two decades, Jabra's consumer and business divisions produce corded and 
wireless headsets, plus mobile and in-office speakerphones that empower 
individuals and businesses through increased freedom of movement, comfort, and 
2013 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of 
GN Netcom A/S. All other trademarks included herein are the property of their 
respective owners. (Design and specifications subject to change without 
Stacey Clement, 360 Public Relations for Jabra, +1-617-585-5774, 
sclement@360pr.com; OR John LeRoy, 360 Public Relations for Jabra, 
+1-617-585-5791, jleroy@360pr.com; OR Bruce Tripido, Jabra, VP of Sales, North 
America, Mobile Division, +1-603-864-6593, btripido@jabra.com 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: Jabra 
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CO: Jabra
ST: New Hampshire
-0- Feb/19/2013 13:06 GMT
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