Astellas to Drive PGA TOUR's New Women's Initiative

             Astellas to Drive PGA TOUR's New Women's Initiative

3-year agreement implements new ways to connect with female leaders, and women
across the country

PR Newswire

PONTE VEDRA BEACH, Fla., and NORTHBROOK, Ill., Feb. 19, 2013

PONTE VEDRA BEACH, Fla., and NORTHBROOK, Ill., Feb. 19, 2013 /PRNewswire/ --
The PGA TOUR and Astellas Pharma US, Inc. ("Astellas"), a U.S. subsidiary of
Tokyo-based Astellas Pharma Inc. (Tokyo: 4503), announced today a 3-year
agreement in which Astellas will champion the PGA TOUR's commitment to its new
Women's Initiative.

"The Women's Initiative is an innovative platform designed to enhance the
tournament experience for women and engage women in a meaningful and
productive way in our tournament markets," said PGA TOUR Commissioner Tim
Finchem. "As a leading pharmaceutical company strongly committed to enhancing
health, particularly in the area of urological wellness, Astellas is an ideal
partner to help drive our Women's Initiative and connect with women in
settings they are already seeking out. We are delighted to collaborate with
Astellas on this important and exciting venture."

The Women's Initiative is designed to provide women with information that
promotes their overall well-being. Astellas and the PGA TOUR are working
together to inform women about important health and wellness issues, encourage
discussion on those topics and create opportunities to talk and learn about

"Astellas is proud to be partnering with the PGA TOUR on the Women's
Initiative, which aims to help women obtain meaningful health-related and
general wellness information," said Masao Yoshida, President and CEO, Astellas
Pharma US, Inc. "The PGA TOUR's commitment to enhancing health and wellness
aligns well with the Astellas focus on empowering and encouraging dialogue
about the health and wellness issues that are not discussed often, such as
overactive bladder, which affects more than 46 million adults in the U.S."

Key components of the Astellas Women's Initiative will include:

  oAstellas Presents Executive Women's Day—an expansion of the PGA TOUR's
    current Women's Day program that invites female business leaders from the
    community to attend a day-long forum focusing on professional,
    health-related and personal development discussions. Components include
    high-profile panelists, topic-specific breakout sessions, a keynote
    speaker and networking opportunities.
  oAstellas Pavilion—an onsite experience and meeting place for tournament
    participants to engage and learn about wellness issues. These special
    "women-friendly" facilities will provide information and education.

These 2013 TOUR season components will span 17 tournaments, beginning with the
first Astellas Presents Executive Women's Day event on Feb. 26 at The Honda
Classic Tournament in Palm Beach Gardens, Fla.

"We are very excited to embrace the new PGA TOUR Women's Initiative and thank
Astellas for supporting this innovative program that will invite and attract
new attendees to our events while educating them on their health and
well-being," said Clair Petersen, tournament director of the John Deere
Classic and chairman of the PGA TOUR Tournament Advisory Council.

About Astellas
Astellas Pharma US, Inc., located in Northbrook, Illinois, is a U.S. affiliate
of Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical company
dedicated to improving the health of people around the world through the
provision of innovative and reliable pharmaceutical products. The organization
is committed to becoming a global category leader in focused areas by
combining outstanding R&D and marketing capabilities. For more information
about Astellas Pharma US, Inc., please visit our website at

The Astellas culture and brand is committed to building community, helping
others, encouraging integrity and inspiring people to make a difference,
today, tomorrow and every day.

The PGA TOUR is the world's premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the PGA
TOUR, Champions Tour, Tour, PGA TOUR Latinoamerica and PGA TOUR

The PGA TOUR's mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to give back,
generate significant charitable and economic impact in the communities in
which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households
in 225 countries and territories in 32 languages. Virtually all tournaments
are organized as non-profit organizations in order to maximize charitable
giving. In 2012, tournaments across all Tours generated more than $122 million
for local charitable organizations, bringing the TOUR's all-time total of
charitable contributions to more than $1.8 billion.

The PGA TOUR's web site is, the No. 1 site in golf, and the
organization is headquartered in Ponte Vedra Beach, FL.

SOURCE Astellas

Contact: Chris Smith, PGA TOUR, +1-904-273-3379,; or
Jenny Kite, Astellas, +1-224-205-5405,; or Paula
Mavroudis, for Astellas, +1-312-240-2709,
Press spacebar to pause and continue. Press esc to stop.