Renesas Electronics America Wins Design News Golden Mousetrap Award

  Renesas Electronics America Wins Design News Golden Mousetrap Award

       Design News Magazine Selects Renesas RH850/F1x Series of 32-bit
              Microcontrollers as Automotive Electronics Winner

Business Wire

SANTA CLARA, Calif. -- February 19, 2013

Renesas Electronics America, a premier supplier of advanced semiconductor
solutions, today announced that the RH850/F1x Series of 32-bit
microcontrollers (MCUs) was selected as the Automotive Electronics winner of
Design News’ prestigious Golden Mousetrap Awards. Renesas Electronics’ Smart
Analog Platform was also recognized as a finalist in the Automation & Control

The RH850/F1x Series was designed to meet the increasing demand for lower
power and higher connectivity, all while maintaining security in automotive
body applications. Renesas’ RH850 Series of MCUs is based on the company’s
advanced 40-nanometer Metal Oxide Nitride Oxide Semiconductor (MONOS) flash
process, which enables lower power consumption and better reliability. The
RH850/F1x Series also includes an intelligent cryptographic unit (ICU) to
enable security functions needed in automotive modules that are increasingly
adding network capabilities. These differentiators represent the innovation
and expertise that Renesas brings to automotive electronics design and are
just a few reasons why Design News has recognized the RH850/F1x Series with
this year’s Golden Mousetrap Award.

“Renesas is honored to receive the Golden Mousetrap Award for our 40-nanometer
RH850 MCU,” said Amrit Vivekanand, senior director, Automotive Business Unit,
Renesas Electronics America. “Providing solid functional safety and security
features on a foundation of high-performance and low power consumption, the
RH850 will help automotive designers develop cars that are both
environmentally friendly and user friendly. Thank you, Design News for this
prestigious Golden Mousetrap Award.”

“The Renesas RH850 MCU clearly stood out amongst the entries in the Automotive
Electronics category. The part was chosen by both the Design News Content Team
and its esteemed Advisory Board,” said Rich Nass, Brand Director for Design

Design News announced the winners during a ceremony on February 12, 2013 at
the Pacific Design & Manufacturing Show in Anaheim, Calif. Winners were
selected by the Design News editorial staff and the Design News Advisory
Board, which includes thought leaders from the design engineering industry.

For more than 20 years, the Design News Awards Program has recognized
engineering innovation and creativity in product design. This year, Golden
Mousetrap Awards were given in five major categories: Electronics & Test,
Automotive, Automation & Control, Design Tools: Hardware & Software, and
Materials & Assembly. For more information about the Design News  Golden
Mousetrap Awards, visit

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NLT Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at


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